Senior Product Marketing Manager
Amazingly Simple Graphic Design Software
What you'll do
- Drive new product launches and announcements, coordinating with internal product teams, design, SEO, email, customer service, and PR & communications
- Shape product naming and positioning, and develop go-to market strategies for upcoming products
- Act as the voice of our community and help shape product strategy, testing and research
- Own Canva’s brand pillars (Human, Inspiring, Empowering) and ensure they are being reflected in all our communications
- Coach, train and advise teams on strategy and communication to empower our design, copywriting, and creative teams across the organisation.
- Direct creative briefs and project manage new marketing content and collateral
- Produce case studies and testimonials to highlight Canva’s benefit for our communities
- Work closely with channel and marketing teams to provide them with the user insights, positioning, and messaging they need to succeed
Who you'll be
- 7+ years experience in product marketing
- Experience launching products for global, world-class brands, and driving campaigns, communications and go-to market initiatives
- A natural leader who can rally teams of all kinds, and influence peers across the organisation
- Great blend of hands-on operational and design/strategy experience. You’ve managed creative teams and led production
- Ability to think strategically (beyond just the here and now), and synthesise lots of complex information to come up with solutions with tangible impact.
- Data-driven and results focussed. Must have prior experience with both quantitative and qualitative data — tracking, measuring and evaluating outcomes to demonstrate impact.
- You’ll have incredible organisational skills and attention to detail and be able to balance the big picture with getting the important things right
- You demonstrate a high degree of judgement and can juggle a diverse range of priorities.
- A hustler, you’re a natural salesperson and know how to hit the right message for the right audience
- Able to influence and work with a wide range of stakeholders, including the founders, speciality leads, product teams, customer service, social media, PR & communications, product design, engineering
- Can balance working individually and autonomously with working in and alongside a range of teams — you’re comfortable being part of a team, leading projects, or owning things; whatever the job calls for!
- Competitive salary, plus equity options
- Flexible working hours, we value work-life balance
- In-house chefs that cook delicious breakfast and lunch for us each day
- Free Yoga membership
- Generous parental leave policy
- Pet-friendly offices
- Sponsored social clubs and team events
- Fun and quirky celebrations
- Relocation budget provided for interstate or overseas candidates and visa application fees covered
About us At Canva, we create tools that empower the world to design. Our platform combines a drag-and-drop design tool with a stock library of over 1 million photographs, illustrations and imagery. You can also choose from hundreds of professional templates to create social media graphics, presentations, flyers, posters, invitations and so much more. Our mission is to make design simple for everyone. Driven by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.