Marketing Manager (B2B Content Marketing)

Canva, Beijing

Amazingly Simple Graphic Design Software

We are now seeking a multi-talented, customer-centered, data-driven, deadline-oriented content marketing manager(B2B) assisting to drive product awareness, adoption and education in China, as well as providing marketing insights supporting the offerings optimization.


  • Collaborate with internal and external partners to produce content and educational materials that builds awareness of Canva capabilities and accelerates the sales process in China
  • Work with sales/product team to align product value proposition and unique selling points to develop appealing marketing content tools, including but not limited to pitch decks, flyers, videos, Whitepaper, landing pages, etc.;
  • Use customer marketing to develop value: you will directly benefits sales and marketing team by increasing customer advocacy (including referrals, testimonials, reference, etc.)
  • Accountable for marketing campaigns’ content generation
  • Conduct audience research to define target personas


  • Excellent oral and written communication skills in both Chinese and English
  • 5 years+ relevant work experience in B2B, high-tech products/services marketing
  • Relentlessly high standards and an eagle eye for detail

About Canva

About us At Canva, we create tools that empower the world to design. Our platform combines a drag-and-drop design tool with a stock library of over 1 million photographs, illustrations and imagery. You can also choose from hundreds of professional templates to create social media graphics, presentations, flyers, posters, invitations and so much more. Our mission is to make design simple for everyone. Driven by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Want to learn more about Canva? Visit Canva's website.