The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products that get us there.
Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we are delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, roadmapping, and prioritisation as our product grows.
It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations. Every day is a different challenge—one day you might be in a room full of product designers preparing research and UX flows, the next you’ll be leading go-to-market efforts in collaboration with founders and other teams.
About the Activation & Engagement team
Activation and Engagement is the group at Canva who strives to ensure everyone in the world loves Canva. Referrals team are on a mission to establish the brand new acquisition channel to drive more users to Canva through incentivised referrals. We are rolling out our MVP for this new growth lever and need your help to evolve referrals and impact our ambitious MAU goals across all platforms and all markets.
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together to figure out the best experience for the user and how to impact the business. Continually learning and adapting, you strive to grow yourself and those around you. Living and breathing all things growth, you make decisions and own them to accelerate the flywheel and take Canva to new heights.
Goals of this role
Develop our brand new acquisition channel beyond MVP
Create a roadmap to impact user and revenue growth
Develop and high performing team to achieve team goals
Evangelise growth at Canva and expand impact into retention and engagement
You'll love this job if
You have 3 - 7 years of experience in a growth focussed product management role; for a consumer facing SaaS product, related online software product or digital product.
You are a marketer at heart - You can demonstrate an understanding of the importance of growth, activation, and retention with respect to the platform and how that translates into user growth
You feel at home when using data to make decisions—whether that’s analytics, user research, survey feedback, or in-person user testing. When presented with competing imperatives and a mountain of data, you can identify and organize clear, concise actions, arriving at appealing and practical solutions to problems.
You can own and drive products from idea to delivery
You manage cross-functional teams and backlogs like a pro
You can take products beyond MVP and define a clear product vision
You move ideas from the chaos of brainstorming and mock-ups to the clarity of execution and data impact
At Canva, we create tools that empower the world to design. Our platform combines a drag-and-drop design tool with a stock library of over 1 million photographs, illustrations and imagery. You can also choose from hundreds of professional templates to create social media graphics, presentations, flyers, posters, invitations and so much more.
Our mission is to make design simple for everyone. Driven by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.