Uncubed
           

Product Growth Manager, Canva Pro

Canva, Sydney

Amazingly Simple Graphic Design Software


At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013 we have grown exponentially, amassing over 30 million active users across 190 different countries who have created more than 3 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!

About the group:
The Canva Pro group is responsible for our premium SaaS product, Canva Pro. We are responsible for building, improving and growing a product that can help our users be more productive, and achieve more with Canva. We have a mission of empowering millions of businesses to grow with (and because of) Canva Pro, and we’re making pretty amazing progress!

The group is structured into multiple cross-functional teams.. Each of these teams have their individual goals and roadmaps which together contribute to Canva and Canva Pro’s success. As a Growth Manager for Canva Pro you will work with each of these teams and other functional teams at Canva to drive strategic growth initiatives for Canva Pro. This role will involve a mix of product led conversion growth in driving more Canva users to become & retain as Canva Pro users and global distribution strategy by understanding & solving for market-specific buying behaviors, payments landscape, pricing and adoption on mobile.

About you:
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together to figure out the best experience for the user and how to impact the business. Continually learning and adapting, you strive to grow yourself and those around you. Living and breathing all things growth, you make data-informed, strategic decisions and deliver on them to lead your team to great results. You thrive being autonomous and willing to challenge the status quo to drive business growth.

What you will achieve in the first 3-6 months: 
- Understand Canva Pro - Ramp up on all things Pro & become an internal subject matter expert on Pro & our SaaS metricsFirst Growth Experiments
- Identify a growth opportunity to improve Pro metrics, make a business case for it and drive it to execution Pro on mobile
- Make a strategic plan for how we scale Canva Pro subscriber base on mobile globallyOwn Pro Growth in key developing markets
- Benchmark Pro metrics in developing markets with US, understand market nuances, identify areas of improvement, and come up with a plan of growing subscriber base and revenue  in those markets

What you'll do:

  • Growth Opportunity sizing and business cases: Identify and recommend opportunities for subscriber and revenue growth, determine the potential impact of these opportunities on our overall business, and work with partners throughout the company to implement them
  • Partner with the Product Managers, Engineering, Data Analytics, Product Design, and Product Marketing to conceptualise, build and execute growth initiatives
  • Create project roadmaps for teams to act on and prioritize individual task with product managers based on impact, confidence and easeManage and drive a portfolio of growth initiatives, including both in-flight projects and ideas that you come up with
  • Be an internal subject matter expert on Canva Pro & our SaaS business model 
  • Develop a data-driven mastery of our subscription businesses, work with stakeholders across Data and Finance to determine and track the right metrics, set targets for important drivers and leading indicators, and share performance updates with stakeholders

What we're looking for:

  • You have experience working on similar SaaS growth challenges and diving into metrics
  • Prior experience in experimentation and AB testing
  • A track record of being an owner and getting projects from idea to live!
  • Strong project management skills, where you thrive on being in the middle of a cross-functional team, coordinating the roadmap and getting results
  • Your growth skills are sharp but so is your eye for a great product experience
  • You have a persistent desire to learn how digital products are bought across the world
  • You consider yourself a strong all-rounder; data, strategy, product mock-ups - whatever it is, you can comfortably wear the hat

Benefits:

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Professional education allowance
  • Free Yoga membership 
  • Generous parental leave policy
  • Relocation budget provided for interstate or overseas candidates and visa application fees covered
Canva is currently one of Australia’s hottest technology startups and has been ranked Australia’s #1 place to work. We mean it when we say we want to create a workplace that you love coming to. Our culture is unlike anywhere else and our offices are designed with workspaces for every mood, to help you do great work. At Canva you can be part of a company that is growing rapidly, building a product that users really love.

Being a Force for good.
One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.

About Canva

About us At Canva, we create tools that empower the world to design. Our platform combines a drag-and-drop design tool with a stock library of over 1 million photographs, illustrations and imagery. You can also choose from hundreds of professional templates to create social media graphics, presentations, flyers, posters, invitations and so much more. Our mission is to make design simple for everyone. Driven by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Want to learn more about Canva? Visit Canva's website.