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Senior App Store Optimization Strategy Manager (Hybrid)

Canva, Los Angeles, California, United States

Amazingly Simple Graphic Design Software

Duration: Full-Time


Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

About the Role
We’re looking for a skilled Senior ASO Strategy Manager to join our Mobile & App Marketing team, working closely alongside some of the top marketers in the world. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals. You have in-depth experience in ASO with a global skew, who thinks strategically and is prepared to roll up your sleeves and get things done.

What You'll Do

  • Work on Canva’s global ASO strategy across over 50 countries and 100 languages
  • Work alongside the mobile & app user acquisition team to contribute to the strategic framework and roadmap for ASO for both mobile & desktop apps
  • Evolve the ASO testing methodology & experimentation to maximize impact
  • Ensure relentless prioritization to deliver a roadmap optimized for impact at scale and aligned with business priorities
  • Engage other teams to identify opportunities for high impact growth initiatives
  • Support impact measurement initiatives and work alongside data scientists to build measurement solutions
  • Manage agency consultation projects to support filling knowledge gaps and accelerating growth
  • Support incrementally measurement initiatives across paid and organic. Work closely with the performance marketing team for experimentation opportunities and initiatives to drive incremental growth

Who You'll Be

  • At least 4-5 years ASO experience on a global scale, with a proven track record of devising and implementing ASO strategies and partnering with the app stores to grow mobile audiences. 
  • Experience across both branded and non-branded terms, and how to create impact for apps that are relevant for a large variety of non-branded search terms.
  • Agency or client side, we don’t mind as long as you have experience growing organic installs and improving conversion for all traffic sources — not just doing ASO or improving keyword ranks without real impact. We don’t set goals or measure success by keyword ranks.
  • You’re a big thinker and are excited to test new strategies to achieve step change growth on the storefronts (keep in mind that no black hat or grey hat tactics are allowed).
  • Experience working with App Store Connect and Google Play Developer console is a must. Along with App Store Optimisation tools like AppAnnie, Mobile Action, AppTweak, Storemaven and so on.  
  • Experience working with desktop apps stores such as Microsoft Store and App Store Connect for Mac apps will be highly regarded.
  • Proven understanding of how app stores operate and what drives performance. And we want to see a passion for ASO! 
  • Passionate about cultural localisation and the role it plays in the way we approach online marketing. Experience with ASO across different locales and markets is a must. 
  • Clear, concise and persuasive verbal and written communication. Ability to convey strategy and prioritization to senior stakeholders.

  • #hybrid

#LI-MR1
#hybrid

Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

Competitive health benefits plans to support you and your wellbeing 
Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home)
Flexible leave so you can recharge, give back, support others or focus on your own professional development.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.  

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. 

About Canva

About us At Canva, we create tools that empower the world to design. Our platform combines a drag-and-drop design tool with a stock library of over 1 million photographs, illustrations and imagery. You can also choose from hundreds of professional templates to create social media graphics, presentations, flyers, posters, invitations and so much more. Our mission is to make design simple for everyone. Driven by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Want to learn more about Canva? Visit Canva's website.