Regional Assistant Brand Manager

Carousell, Philippines

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Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat, Ox Street and Refash, serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, Myanmar, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. 

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an Organisation, we make magic happen.

The Brand team at Carousell is responsible for driving scaled communications and building loyalty for Carousell through efficient and effective marketing across our 6 markets. 

You will be responsible for making Carousell a well-loved and differentiated brand in order to make secondhand, first choice. 

You will get to work collaboratively with cross-functional teams such as design, country marketing, PR/communications, product and external media and creative agencies. 

If you're looking to drive scale, solve problems with creative solutions and you’re not afraid to get your hands dirty with going deep into culture, social platforms, experimentation and data, this is the adventure for you! This is a project-based job for 12 months, with a work from home arrangement.


You Will:

1 Campaign management and execution 

  • Manage creative, social, and/or influencer agency partners, fostering highly productive partnerships to deliver excellent quality across strategy, campaign conceptualization to final delivery of material, planning scope of work, conducting legal checks and managing budgets.
  • Partner local marketing teams to ensure work is regionally coherent, and locally loved 
  • Hold the best practice for integrated campaigns to drive excellence in key markets - mainly SG, TW, HK. 

2 Brand strategy and management 

  • Contribute to the development of brand strategies and distill insights from qualitative (focus groups) and quantitative studies (brand tracker) to better position the brand 
  • Be an internal advocate for what the brand stands for - our personality, purpose, and tone of voice. Assist in ensuring that brand guidelines are adhered to and consistently applied 
  • Work closely with various in-house teams like local marketing, PR, performance marketing, product to bring the brand to life in all touchpoints 

3 Measurement 

  • Manage analytics and reporting for your campaigns, working closely with the brand tracking agency, media agency, data and internal channels to track impact on brand perception metrics and business impact. 
  • Take ownership of brand tracking when it comes to conceptualization of questionnaires, fielding, tracking and reporting to stakeholders on performance.


You Have:

  • 4-5 years of job experience in consumer or brand marketing
  • Previous experience working in a global or regional team is a must 
  • An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, measurement & analytics, project / campaign and agency management
  • Have a strong pulse of cultural conversations and understand of trends 
  • You are able to simplify the most complex information, and distill it into a simple human truth
  • Communicating across national boundaries a must
  • Excellent written and oral communication, a keen visual sense and attention to detail and a quick wit.
  • Strong communication, storytelling and presentation skills with an ability to articulate a vision, strategy or idea clearly and concisely
  • An ability to influence others and display cross functional leadership
  • Driven and ambitious, with a strong sense of ownership, accountability, and business acumen
  • Strong and analytical thinker, problem solver
  • Can work well in a matrixed team setting


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About Carousell

Carousell is a mobile classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012 by the 3 co-founders Quek Siu Rui, Marcus Tan, and Lucas Ngoo, Carousell began in Singapore and has spread to 19 cities around the world. With over 65 million listings, we are one of the world’s largest and fastest growing marketplaces. Carousell has been ranked as the top Lifestyle and Shopping app in Singapore, Taiwan, and Hong Kong, and is backed by leading international Venture Capitalists Sequoia India, Rakuten Ventures, 500 Startups, Golden Gate Ventures, and QuestVC.

Want to learn more about Carousell? Visit Carousell's website.