ABM Campaign Manager - Expansion Marketing (North America)

Cloudflare, Austin, TX

Help us build a better Internet

About Us
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

Cloudflare is looking for an experienced ABM Campaign Manager to join our Growth Marketing team. In this high impact role, you will put your creativity to work to develop, launch and manage highly targeted,  multi-touch cross-sell/upsell campaigns that generate pipeline and revenue in a specific set of enterprise Customers. Your campaigns will be executed through a variety of channels including email, direct mail, content syndication, executive events, social media, display advertising, webinars and Sales teams.  

You will partner with and leverage cross-functional teams to create the Customer value proposition and campaign deliverables, and work with the expansion sales team on account-based initiatives. This role requires someone who has experience with  funnel management and a wide variety of online and offline campaign tactics, is well versed in Salesforce.com reporting, and has a natural inclination to measure the effectiveness of marketing investments.


  • Define campaign objectives, tactics, assets and channels; identify target customers; create campaign components leveraging cross-functional team members in Content, Design, Product Marketing, Digital Marketing, and Customer Advocacy.
  • Develop  messaging  appropriate for targeted personas. 
  • Execute campaigns utilizing a variety of channels (email, direct mail, content syndication, executive events, social media, display advertising, webinars).
  • Manage campaign launch and timeline, ROI, and data-driven improvements through optimization. Manage funnel performance and reporting. Communicate campaign results to key stakeholders.
  • Use internal tools to stand up campaigns: Email; Marketo; PFL; Reachdesk; Contentful and Folloze to create landing pages and microsites for campaigns.

About You

  • Exceptional project management skills and creativity required for campaign development.
  • Results/data orientation required for campaign measurement/analysis.
  • Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
  • Self starter and highly curios
  • Excellent written and communication skills


  • BA/BS in Marketing, Business, or other related field.  
  • 3-5 years proven experience with developing and executing Enterprise B2B ABM campaigns and achieving pipeline and conversion targets (ideally in enterprise software, SaaS, networking and/or cybersecurity segments).
  • Expertise building full funnel campaign tactics and management, including the ability to identify appropriate messaging for targeted personas.
  • Experience with Salesforce.com and Marketo or other CRM/marketing automation platforms. Experience with ABM platforms a plus.


What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

About Cloudflare

About us

Cloudflare is the simplest way to make websites faster, safer and smarter. Millions of websites have signed up for our service, including large enterprises, major consumer destinations, and government agencies. With offices in San Francisco and London, Cloudflare operates a highly-available global network that has security measures built into every layer and regularly clocks in lightning-fast speeds.

We're on a mission to build a better web - and we need smart, talented people to join our team. Our team works on the forefront of leading technologies including nginx, Go and Lua programming languages. We're a strong supporter of the open source community and regularly share our technology learnings at https://blog.cloudflare.com.

Want to learn more about Cloudflare? Visit Cloudflare's website.