Product Marketing Manager

Codecademy, New York

An online interactive platform that offers free coding classes

Codecademy has helped over 45 million people learn to code. Join one of the most exciting technology companies in New York, a mission-driven organization that is disrupting the way we learn.

Millennials are highly-educated, tech-literate, and looking to make an impact. Yet seven years after the great recession ended, nearly half of young university grads are underemployed, meaning they aren’t working jobs that require a degree. And the situation has only recently begun to improve. This year US students will graduate with $37,000 in debt, only to accept unpaid internships and part-time jobs

Meanwhile, software is eating the world, disrupting every industry, and infusing the need for programming skills into dozens of roles like marketing, design, business, and entrepreneurship. By 2020 there will be a shortage of 1 million more tech jobs than technical college grads.

We can be the bridge. 
We can help this generation gain the skill to fill these jobs and enjoy happier, more fulfilling careers. 
Join us. 

Do you consider yourself a creative storyteller who wants to impact millions of people every single day? What about a strategic thinker who understands the contours of how customers really think? In this role you'll be challenged to exercise your full range of strategic, analytical, and creative skills to help millions of learners get the skills they need to find jobs.

The Product Marketing Manager's primary focus is to be the voice of the learner across all touchpoints. As PMM, your job will be to motivate learners achieve their career goals with Codecademy. This requires collaborating with Product Managers, Curriculum Designers, Data Scientists, Designers, and other Marketers to deliver a magical experience. 

What You'll Do

  • Identify key user and market needs. Go deep on understanding prospective customers. Build data-driven, actionable insights that inform product strategy.
  • Be responsible for the narrative. Craft the messaging and positioning to be used across all our products and pages. Test and optimize across target audiences working closely with brand and growth marketing teams to figure out innovative ways to communicate
  • Drive the go-to-market strategy. Build and scale the go-to-market plan for new free courses and new Pro Intensives, including marketing assets, proof points, launches and feature updates.
  • Develop education and engagement campaigns. Build and execute campaigns that dramatically impact in adoption and engagement working with the CRM and paid marketing teams.
  • Tell the product story. Be the product point-of-contact with PR and social teams to craft the benefits of Codecademy. 

What You Need

  • 5+ years experience delivering highly successful of go-to-market, demand generation and growth strategies with your fingerprints all over them - you’re deeply proud of what you’ve accomplished.
  • Experience working with a cross-functional product team. Expertise handling partners with diverse needs and perspectives.
  • Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan. You can also play copywriter.
  • Extraordinary at analytical market research. You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies.
  • Comfortable with user research and data. You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to use data to make decisions and drive growth. Experience with SQL is a plus.
  • Execution-focused: You’re biased toward action, a phenomenal collaborator and master simplifier. You never stop pushing towards clarity and delivery.
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
  • True passion for Codecademy’s mission and a desire to learn to code yourself.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Codecademy

Codecademy is a team of hackers working hard to build a better way for anyone to teach, and learn, how to code. We're determined to succeed in realizing our mission to turn a world of tech consumers into one of empowered builders. We're backed by some great people, including: Naspers, Union Square Ventures, O'Reilly, SV Angel, Thrive Capital, Index Ventures, CrunchFund, Collaborative Fund, Founder Collective, Yuri Milner, Vivi Nevo, Richard Branson, and several others.

Want to learn more about Codecademy? Visit https://www.codecademy.com/