Senior User Acquisition Manager
Coffee Meets Bagel, SF or Remote
A private & free online dating app for singles looking for real relationships
- Own the user acquisition P&L. Develop vision and strategy for the UA team based on the company’s growth plan, and lead a team of analysts and creative producers to execute on that vision.
- Ensure the setup of the best-in-class UA infrastructure, process, and tools that enable us to deploy capital as effectively as possible.
- Work with other marketing stakeholders to ideate and execute creative digital campaigns that speak to our audience. Develop test plans, measure performance, and make changes based on your testing.
- Monitor, optimize, and report performance of campaigns on an ongoing basis.
- Identify new partner, platform, and optimization opportunities to drive campaign performance.
- Identify the highest impact testing opportunities; prioritize, execute, track results and communicate to relevant stakeholders.
- Daily, weekly, and quarterly budget forecasting and reporting of results.
- 5+ years of UA experience in a consumer space
- Online Dating company experience A MUST.
- Ample knowledge about the mobile advertising space and the mobile app market
- Strong knowledge and direct hands-on experience with all social media platforms & Google mobile advertising platforms strongly preferred
- Experience leading a team, including creative team members
- Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions
- Strong experience conceiving, testing, and optimizing ad creatives
- Strong proficiency with Excel and SQL
- Experience working with back-end analytics systems
- Experience with business intelligence tools (e.g., Mode)
- Proven ability to effectively communicate with cross functionally with other teams
- Experience working with third-party mobile-tracking systems
- Proven ability to be proactive
- A passion for Coffee Meets Bagel and our vision!
About Coffee Meets Bagel
Coffee Meets Bagel (CMB) is a highly curated dating service where women call the final shot on who gets to talk to them among guys who expressed interest. We believe that the best dating experience is offered through a differentiated service for men and women. Globally, we have generated more than one million dates and thousands of lasting relationships.
Want to learn more about Coffee Meets Bagel? Visit Coffee Meets Bagel's website.
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