Uncubed

Director of Product Marketing - Confluent Cloud

Confluent, Palo Alto

Real-Time Data at Massive Scale


Backed by Benchmark, Index Ventures, and Sequoia Capital, Confluent is an infrastructure company founded and led by the original authors and thought leaders behind Apache Kafka, one of the most successful open source data projects ever. Confluent’s products let leaders in industries spanning retail, logistics, manufacturing, financial services, technology and media move data from isolated silos into a real-time data nervous system. We believe all businesses will come to be modeled in software and built atop a streaming platform, and we want to put ours at the heart of every company, both on-premises and in the cloud.

About the Team:
The Confluent marketing team is the growth engine building awareness and generating demand for the leading streaming platform based on Apache Kafka. We are category breakers, market definers and powerful technical persuaders helping every enterprise realize the power of streaming data. Our ability to think outside-the-box and bring together diverse skillsets allows us to define new roads to build an enterprise business unmatched in the industry. We tackle massive challenges and have fun as team solving them.


About the Role:
Confluent is looking for an experienced product marketing professional to lead our GTM efforts with our streaming platform in the cloud based on Apache Kafka. The Director of Product Marketing at Confluent is the primary market interface for Confluent Cloud—and primary advocate to the market.  

This person will help lead cross-functional teams in the development of market positioning, messaging, thought leadership, and collateral. They will be responsible for evangelizing these products to the market in the form of speaking opportunities, creating thought leadership, hosting webinars and events, briefing customers and analysts, and other communications activities. The role will work closely with executive leadership, corporate marketing, and sales to set strategy and deliver marketing programs.

Responsibilities:

  • Develop messaging and positioning for Confluent Cloud, working closely with product management and engineering to translate product capabilities into features and benefits for customers.
  • Perform market research to evaluate potential requirements and shape future product direction, including pricing and packaging strategy.
  • Create compelling content for external and internal stakeholders through various marketing communication channels such as the website, sales enablement, collateral, newsletters, campaigns, blog posts, etc.
  • Create and deliver customer-facing presentations, including in-person speaking engagements and live webinars / online talks.
  • Engage with industry analysts to educate them on Confluent products and research market trends to drive product direction.
  • Work closely with the content and public relations teams to develop and execute content strategies to generate media interest in Confluent products.
  • Champion product pipeline initiatives within sales and marketing.
  • Train the Confluent sales team on product and solutions capabilities, positioning in the market versus competitors, and effective solutions selling strategies.
  • Produce monthly and quarterly reporting of marketing metrics.

What We're Looking For:

  • 5+ years’ experience in a SaaS product marketing role, 10+ years in product marketing roles.
  • Deep understanding of Cloud markets, technologies, and customers from SMB to Enterprise, ability to adjust communication to accommodate the different persona’s pain points and needs.
  • Demonstrated track record developing messaging and positioning for web software products, including market research and collateral development.
  • Experience managing marketing activities across multiple software products.
  • Public speaking experience is a must; at both in-person events (conferences and tradeshows) and online events (webinars and virtual conferences).
  • CS or technical undergrad required
  • B2B Product Marketing experience.
  • Experience in cloud PaaS/IaaS products.

About Confluent

Our Story Founded by the team that built Apache Kafka®, Confluent builds a streaming platform that enables companies to easily access data as real-time streams Background Every byte of data has a story to tell, something of significance that will inform the next thing to be done. In a data-driven enterprise, how we move our data becomes nearly as important as the data itself. With greater speed and agility, data’s value increases exponentially. From its very early days, we have open-sourced Apache Kafka™ and have led it to impressive industry-wide adoption across several thousand companies. Now we are focusing on building a streaming platform to help other companies get easy access to enterprise data as real-time streams.

Want to learn more about Confluent? Visit Confluent's website.