Senior Product Marketing Manager
Convoy, Seattle, Washington
- Own naming, positioning, and messaging for Convoy’s carrier products, features, and programs
- Develop positioning and messaging for Convoy’s carrier products, features, and programs and manage work streams to ensure internal and external adoption
- Identify trends in the industry and Convoy’s data to craft storytelling that will resonate with press, customers, partners, and employees
- Support major narratives with robust, integrated go-to-market campaigns, managed across multiple Convoy teams, including PR, product management, digital marketing, sales, customer service, and operations
- Improve the effectiveness of key Convoy distribution channels, such as Convoy.com, the App Store, and Google Play, by crafting clear, consistent, and search-optimized messaging, and by designing and running experiments
- Design and manage customer surveys, and share findings with key Convoy stakeholders and leadership
- Share qualitative and quantitative customer insights with product management to help inform their product roadmaps
- Write content marketing to support messaging, including web pages, blogs, and in-product placements
We're looking for someone who has:
- 8+ years of marketing experience, ideally in product marketing
- Exceptional written and verbal communication skills, including presenting, content development, and editing
- A proven track record of partnering with product management, influencing roadmaps, and bringing products to market
- The ability to use insights to develop solutions and compelling value propositions to solve customer pain points
- A history of running successful go-to-market (GTM) campaigns, integrated marketing, and launch plans for a variety of products, programs, or services
- A broad understanding of marketing and advertising levers and programs, spanning all channels, digital and physical
- The ability to mentally shift gears, from building an informed, high level strategy to diving into the details while executing at a high bar
- A successful track record of working cross functionally with a diverse stakeholder group (technical, creative, operational) and bringing out the best in others
- Experience working with tech companies is a plus
About us Convoy is reinventing the supply chain with technology-backed full service trucking. Convoy offers guaranteed capacity and innovative real-time GPS tracking via our connected carrier network.
Want to learn more about Convoy? Visit Convoy's website.
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