Chief Marketing Officer

Coursera, Mountain View, CA

Education-focused technology company

Coursera was founded in 2012 with the purpose of transforming lives through learning. Coursera is redefining higher education by providing universal access to content and credentials from the world’s best universities.

As the world’s leading platform for higher education, Coursera helps universities create high quality online courses that have reached 29 million learners worldwide. From Stanford to the National University of Singapore, we've partnered with over 150 elite universities around the globe and currently feature over 2,000 courses on subjects ranging from data science to anthropology. The typical course experience includes videos, interactive online exercises, peer graded homework, applied projects, and an opportunity to collaborate with a global community of learners. Learners can audit courses for free and pay for assessments and certificates of completion they can use to advance their careers.

In 2016, we began offering fully accredited online Masters degrees which ​ provide ​a​ more convenient, lower-cost,​​ “stackable”​ means of earning credentials identical ​to their ​​traditional​ on-campus​​ counterparts. We now have over 1,500 enrolled degree learners paying approximately $20,000 each for Masters degrees in Business, Accounting, Computer Science, and Entrepreneurship.

Our new CMO will be responsible for all aspects of marketing strategy and execution, using digital channels to acquire new learners and activate existing learners. As a multi-sided platform, we require a CMO who can understand and message to multiple audiences in an ecosystem of learners, educators, and employers. Coursera has a unique offering and value proposition, and success will require more clearly articulating the value of traditional and emerging learning credentials, from free courses to $20,000 degrees.

This candidate should have a track-record of driving significant revenue impact ideally in a marketplace environment and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders. The CMO will report to, and work closely with, the Chief Executive Officer and work effectively with the entire management team, especially our Chief Product Officer and Chief Content Officer.

This position is based in our Mountain View, CA headquarters.

Your responsibilities

  • Develop and own Coursera’s marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, learner growth, enterprise sales, and university partner engagement.
  • Drive growth through both B-C and B-B-C distribution channels using digital as well as non-digital tactics.
  • Lead the strategic direction of Coursera’s brand promise, visual identity, narrative, positioning, naming, pricing, and competitive differentiation in order to support our long-term business strategy.
  • Define and merchandize the value of our offerings -- from courses to degrees -- making clear how particular content, competencies, and credentials can be the key to advancing particular careers.
  • Harness the power of PR and earned media and reinforce Coursera’s thought leadership.
  • Ensure effective rollout of new products across the platform. Package and position ideas and products in ways that uniquely appeal to consumers.
  • Work effectively, transparently and in a partner-like fashion with the CEO and Coursera management team, particularly Product and Content, ensuring buy-in to key decisions, agreement on strategic direction, and alignment of cross-functional resources and activities.
  • Lead by example to reinforce Coursera’s values of Betterment, Boldness, Solidarity, and Deep Honesty. Exhibit a conviction that the world needs Coursera to be wildly successful, a tireless pursuit to drive results, an urgency to learn what it takes to delight customers and create rapid growth, a leadership and management style that achieves top performance from teams that are diverse and united by common purpose, an openness and honesty that inspires true commitment from others, and a practice of inviting and offering candid feedback in order to learn, change, and grow.

Your skills

  • 10+ years of marketing in a consumer internet business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences.
  • 10+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
  • Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention. 
  • Proven ability to drive results by consistently seizing opportunities to push the envelope to drive outsize performance in key metrics.
  • Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.

About Coursera

Coursera is an education-focused technology company that connects millions of learners around the world with the skills and knowledge they need to transform their lives and careers. We're providing access to top-quality university-level education at a previously unimagined scale, empowering learners, organizations, and enterprises to build the skills they need to succeed in the 21st century. 

Want to learn more about Coursera? Visit Coursera's website.