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Senior Manager, Digital Marketing (London, UK)

Credit Karma, London, UK

Your credit scores should be free. And now they are.


Credit Karma's mission is to champion financial progress for everyone. We have over 80 million US members and are now taking aim internationally. We are investing heavily in the U.K. with big ambitions to serve British consumers and financial institutions. This is growing beyond the success of the International team for Canada, where in just 12 months we’ve grown Credit Karma to be the country's #1 destination for free access to credit information and financial recommendations on credit and debt products, and we’re just getting started. We are operating as a well funded and supported “startup” within Credit Karma with enormous opportunity to move fast and have high impact.  
This Senior Manager role holds a foundational role in driving Credit Karma’s international growth engine.  Your mandate is to drive the strategic direction and vision for the organisation’s digital paid media, including operational excellence of online acquisition and re-engagement across all web and native-app growth channels.  You will own and manage a large marketing budget, partnering in the development of a 1:1 tech stack, optimize Credit Karma’s non-member experience, and enjoy high visibility to senior international and marketing leadership.

What You'll Do

  • Serve as the marketing leader responsible for partnership with international product groups to create the technology that powers Credit Karma’s 1:1 marketing and member experience - from acquisition to customer support
  • Manage and rank-prioritize a large budget, and numerous channels including: Social (Facebook, Pinterest, Twitter), Search (SEM and SEO), Display Networks (GDN, app install networks), Digital Video (YouTube), and Emerging Channels
  • Own the strategy for the full marketing lifecycle from campaign ideation, creative execution, media acquisition, landing page optimization, reg flow optimization, and paid remarketing
  • Lead a best-in-class team of passionate, dedicated, user focused, data-driven growth marketers
  • Work cross functionally with Product, Engineering, Design, and Analytics to reimagine, optimize and improve customer acquisition, new user experiences, and retention
  • Scale management, leadership, recruiting,  and talent development practices across our team

What's Great About It

  • You’ll own web and native-app marketing experiences across acquisition, remarketing, and marketing analytics
  • You’ll get to focus on your passion for internet technologies, segmentation and 1:1 user journeys that marry with creative that performs
  • And, of course, you get all those awesome company perks that you probably already read about

Experience We're Looking For

  • 8+ years of relevant professional online marketing experience with significant B2C marketing experience
  • Technical degree (economics, engineering, statistics, etc.) strongly preferred
  • Loves the craft of performance marketing, and wears that passion on their sleeve
  • Experience with end-to-end marketing strategy, including product optimization and 1:1 targeted remarketing
  • Strong familiarity with SQL and advanced Excel functionality
  • Obsessed with testing everything
Credit Karma is strongly committed to protecting personal data.  Please take a look here to review our policy-- if you have any questions, please direct them to [email protected]

About Credit Karma

Our Mission Everyone deserves to feel confident about their finances. Our job is to give you the tools, the education and the opportunities you need to make real, meaningful progress. Thinking about your finances can be frustrating, but we're working to make the process simpler and easier to understand for over 75 million Credit Karma members.

Want to learn more about Credit Karma? Visit Credit Karma's website.