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Marketing Manager Demand Generation

Doctolib, Paris,France

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At Doctolib we are 850 passionate people all gathered around one goal: revolutionize the healthcare sector and improve access to care for millions of patients! We have more and more healthcare professionals using our platform.

Working closely with our Marketing Analyst Demand Generation, you will have a direct impact on Doctolib’s global growth. The #1 mission of the Lead Generation team is to contribute to establish Doctolib as a must have for Healthcare Professionals in Europe, and you will contribute to building the entire strategy to generating new leads and revenue from our existing customer base.

The missions
As a key stakeholder of our Growth, you will cooperate with different teams inside the organization:
– Data & Business Scale team to implement relevant tools and automated processes
– Sales Strategy team to follow the funnel from leads to contracts
– Product & Project teams to leverage features and new products

With a strong focus on lead & meeting generation for our Sales team, your main objectives will be to:

1) Generate leads / meetings / revenue from our existing customer base through network effect
– Build the entire marketing plan and define objectives for leads and meetings from network effect (referrals, doctor to doctor referring tool)
– Use existing features and marketing tools to generate leads through our customer network
– Manage and coordinate the launch of all initiatives aiming at generating positive word-of-mouth from doctors to doctors
– Industrialize our processes
– Track and analyze our performance with the help of our marketing analyst

2) Generate leads / meetings / revenue from our new products (upsell)
– Define a strategy to generate awareness around new products (Telehealth) in strong collaboration with our Product and Sales strategy teams
– Manage and coordinate the launch of all initiatives aiming at generating upsell
– Track and analyze our performance with the help of our marketing analyst
– Scale our methodologies for our future new products and markets


Your profile
– You have 4 to 6 years experience
– You have a fast and successful track record in marketing in a B2B or B2C company
– You have a solid experience in marketing content/messaging
– You have project management and analytical skills
– You have worked abroad or have an international experience
– French and English are mandatory, Spanish/Italian are a plus

Who we are?
Doctolib is the leading ehealth company in Europe.
We have 2 missions since day one :
– make our healthcare systems more human, efficient and connected;
– build a company of several thousand people sharing the same humanist values.
Doctolib offers doctors and hospitals a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, find new patients, and collaborate with other doctors.
Doctolib offers more transparent access to healthcare for patients, by providing a full-suite of online services to manage their health. Doctolib allows patients to find nearby healthcare professionals, book / manage appointments online 24/7, have remote medical consultations via video and receive a digital prescription in their online account.

The 5 Core Values of Doctolib: the « SPAAH »
– Service: Delivering an outstanding service.
– Passion: Being passionate and creating fun.
– Ambition: Being ambitious, with no limits.
– Attack: Being determined.
– Humility: Being humble and sensitive to others.

What we offer you
– A team of 800 amazing people, passionate about a common project
– Grow, learn & share the best sourcing and recruitment practices with Talent & Engineering Leadership
– A few DoctoParties, DoctoMonthly Meetings, DoctoBeers, DoctoWeek-ends..
– The opportunity to revolutionize a whole industry!

Details
– Contract: full-time position
– Start: as soon as possible
– Location:  based in our Paris headquarters

Doctolib souhaite offrir et garantir une totale égalité des chances aux candidats. Aussi, toutes les candidatures reçues sont étudiées indépendamment de leur origine raciale ou ethnique, opinions ou croyances, genre, orientation sexuelle, santé ou handicap.

About Doctolib

About us Doctolib is the #1 online and mobile booking platform and management software provider for doctors in Europe with 6 million patients each month and 300 employees. For doctors, Doctolib is a software and a full-range service to improve bookings management, reduce no show and bring new patients to your office. Visit our doctor page : https://www.doctolib.fr/for-doctors For patients, Doctolib is a free online service to find a nearby health practitioner and book appointments 24/24 and 7/7 within a few clicks. We simply try to deliver the great healthcare experience we all deserve.

Want to learn more about Doctolib? Visit Doctolib's website.