Copywriter – Digital Acquisition

DraftKings, Boston, MA

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The Copywriter will be a member of the Brand & Creative team. The successful candidate will concept and write copy for digital direct response acquisition campaigns to build the DraftKings brand and business. Specific areas of focus:

  • Partner with Art Director and Animator to storyboard direct response videos for the acquisition channel.
  • Works with Creative Director to establish and execute on creative vision for project
  • Develop new concepts and ideas as part of a test and learn agenda
  • Become an expert on brand and strategic marketing goals
  • Establish an authentic “fan-to-fan” connection to build relationships with our target
  • Proactively develop ideas that establish DraftKings as an innovative early-adopter of technologies that bring sports fans closer to the games they love
  • Stay current on marketing trends, best practices and emerging tech


The ideal candidate has the following key attributes: creativity, collaborative spirit, confidence, initiative and enthusiasm. Specifically,

  • 2-5 years of experience
  • Excellent communication skills, written and verbal
  • Experience developing award-winning creative for Major B-to-C brands
  • Strong understanding of direct-responses best practices
  • Demonstrated understanding of modern marketing (digital, experiential & social)
  • Ability to work well under pressure in a fast-paced environment
  • Willingness to roll-up sleeves and get the work – big and small – done
  • Avid sports fan and fantasy sports enthusiast
  • Agency experience a plus

About DraftKings

DraftKings, Inc. is the world’s leading skill-based Daily Fantasy Sports (DFS) platform that allows fans in North America and the UK to compete in single-day, online fantasy sports contests across the largest variety of professional sports. DraftKings’ premier web-based and mobile technology brings a more engaging interactive experience and daily excitement to the pastime of fantasy sports. Founded in Boston in 2012. Headquartered in Boston, MA, with offices in New York City and London. More than 350 employees. DraftKings is the exclusive DFS partner of Major League Baseball, Major League Soccer, the National Hockey League and NASCAR (see more partnership details below).

Want to learn more about DraftKings? Visit DraftKings's website.