Uncubed
   

User Acquisition Manager, Mobile Games

Ellation, Culver City

Building Premium Video Experiences


 

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: Los Angeles

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

About the Team

Crunchyroll Games is a new division of Crunchyroll passionate about bringing the best of anime and anime-look games to Crunchyroll’s global audience. We work with a variety of global and domestic partners to help publish games to over 100+ countries, and bring more fans into the anime games ecosystem. Our team is composed of anime enthusiasts, authorities within gaming, and mash-ups of keenly intelligent and driven individuals. We are highly collaborative, and closely with external content providers and licensors to develop and promote mobile games for the Crunchyroll community.

The Crunchyroll Games team is growing fast! We are a cross-functional team of highly-motivated people spanning several internal departments — from Business to Marketing to Audience Development to Design. The team works closely with external content providers and licensors to develop and promote mobile games for the Crunchyroll community. We deploy a large scale budget against a wide array of paid marketing channels to drive brand awareness, conversion, and new users as well as lifecycle communications crafted to engage, retain, and promote additional value to our existing users.

We desire to evolve the way anime games are marketed and perceived in Western markets!

About the Role

Crunchyroll Games is seeking a User Acquisition Manager who will own paid media, growth, and analysis to support our expanding library of anime and JRPG mobile game titles. This role will utilize owned and paid channels to raise awareness and acquire an engaged user base by building and executing on user acquisition strategies per game title.

As a key strategic member of the team, you are encouraged to nurture data insights to inform and optimize marketing plans that will ultimately contribute to our continually evolving best practices.

A day in the life of our User Acquisition Manager:

  • Own strategy across paid marketing channels globally including the spend and performance of a million budget
  • Lead paid media planning and campaign development working within a fixed budget
  • Execute campaigns across various ad platforms including Google Ads, Facebook, Apple Search Ads, Snapchat, TikTok, etc.
  • Optimize and analyze campaign results to fine-tune budget allocations
  • Partner closely with our analytics team to measure effectiveness, drive efficiency, and develop impactful insights across the organization
  • Collaborate with Marketing and Creative Services on the development of all creative assets (including static/video assets used for paid channels)
  • Coordinate with Senior Marketing Manager to ensure alignment across Crunchyroll Games marketing strategy and prioritization

About You:

  • 4+ years of professional experience in paid mobile app marketing with an understanding of app store optimization
  • Demonstrated ability to meet revenue goals and drive post-app install metrics
  • Proficiency in Excel and the analysis it pertains to the position
  • Skilled in data synthesis and developing narratives to communicate results
  • Kind, collaborative, and self-motivated with a stellar work ethic
  • Passion for anime/manga, entertainment, and/or mobile gaming is a plus

Benefits: Los Angeles

  • Competitive salary
  • “Use What You Need” time away from work policy
  • Medical, Dental, Vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Support program for new parents
  • Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

About Ellation

ABOUT US We are lucky to love what we do; bringing great content to passionate audiences on the platforms that matter. We operate at the intersection of technology and media and are redefining the next wave of media interaction and consumption. We are product, design, engineering, marketing and content people looking to bring communities together, build sustainable business models for content creators and use technology to increase engagement and access to content globally. We are builders. We are fans. We are innovators. We are Ellation.

Want to learn more about Ellation? Visit Ellation's website.