Marketing Manager, Crunchyroll Games

Ellation, San Francisco

Building Premium Video Experiences

Crunchyroll is the world's most popular anime brand. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more. 
About the Team
The Crunchyroll Games team is growing fast! We’re all about collaboration and cross-functionality, spanning over several internal departments (from Audience Development to Design to Marketing) with team members working on site and remotely. The team works closely with external content providers and licensors to manage the visual assets we create. 
About the Role
Crunchyroll Games is seeking a Marketing Manager to support our growing portfolio of anime-based mobile games. This role will utilize owned and paid channels to raise awareness and acquire an engaged user base, and will be responsible for creating, and then execute on, marketing plans per game. The role will closely collaborate with internal teams as well as external partners to creatively promote our games and drive results. 
In this position, the Marketing Manager will help the team develop and execute on industry-leading best practices to scale our marketing and anime-game growth for Crunchyroll, championing data insights to inform and optimizing marketing plans. As a key strategic member of the team, this role will help Crunchyroll Games evolve the way anime games are marketed and perceived in western markets.
Location: San Francisco
Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for Crunchyroll and VRV’s passionate communities.
About You:
  • 5+ years of experience in video games, media, and/or entertainment industry marketing.
  • Ability to prioritize and drive multiple marketing deliverables to execution with minimal supervision in a fast-paced environment, working with cross-functional, geographically dispersed teams (including international partners.)
  • Excellent writing / communication skills; experience working in close collaboration with creative services teams.
  • Demonstrable strategic thinking and analytical skills with a strong attention to detail.
  • Excited by fast-paced environment and passionate about video game/or the entertainment space.
  • Kind, team-oriented, highly self-motivated, and have a stellar work ethic.
  • Bachelor’s degree preferred, with a focus in Marketing, Business, or Communications.
A Day in the Life of our Marketing Manager, Crunchyroll Games:
  • Create clear briefs and cross-channel marketing campaign plans that map back to KPIs.
  • Drive collaboration to execute on marketing plans across various teams, including website, events, social, email, paid media, PR, and more.
  • Create marketing plan timelines for individual games -- identify deadlines, reviews, and key dates.
  • Determine marketing plan deliverables, including graphic design, copy, and content needs, and collaborate with internal teams and external partners on necessary approvals.
  • Immersion into the games you are marketing to serve as the internal expert on the game brand and messaging elements, educating other teams executing on the marketing plans.
  • Monitor marketing plan performance, produce reporting that demonstrates marketing impact on KPIs, and use data to inform and improve ongoing as well as new marketing campaigns.
  • Leverage industry and consumer events (such as Crunchyroll Expo, Anime Expo, and PAX East) as key marketing opportunities and travel to events in promotion of Crunchyroll Games’ titles.
  • Coordinate with Senior Marketing Manager and Senior Publishing Manager to ensure alignment across Crunchyroll Games marketing strategy and prioritization.
Benefits and Perks: San Francisco Office
  • Competitive salary
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and wellness classes
  • Support program for new parents
  • Catered lunch 4 days per week
  • Fun, passionate and skilled co-workers
  • Pet friendly - pet insurance and dog friendly office
What’s with the name, Ellation? We’re all a cast of characters that get passion and strive to celebrate fandom in all its forms. So we’re building a collection of destinations (a constellation, if you will) that connect people with their passions. Each day, we work to achieve complete fan elation (our vision), starting with popular subscription-video-on-demand brands, Crunchyroll, Rooster Teeth, and VRV. Our team spans across San Francisco, Los Angeles, Austin, Chișinău, and Tokyo to develop the product, design, engineering, marketing, and content that brings our communities of fans together.

Crunchyroll is the world's most popular anime brand. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more.  

Rooster Teeth
Rooster Teeth is the entertainment company for gamers. A pioneer in digital entertainment, we’ve spent 16 years fostering a passionate worldwide community around original western-style anime, animation, podcasts, gaming personalities, and comedy content. Rooster Teeth’s diversified business encompasses subscription video, live events, merchandise, brand integrations, licensed studio productions, game development, and more.

VRV is a collection of fandom brands on a unified platform and includes Crunchyroll, Rooster Teeth, Viacom’s NickSplat, and more. Our community connects through immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options.

We are an equal opportunity employer and value diversity at Ellation. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Ellation

ABOUT US We are lucky to love what we do; bringing great content to passionate audiences on the platforms that matter. We operate at the intersection of technology and media and are redefining the next wave of media interaction and consumption. We are product, design, engineering, marketing and content people looking to bring communities together, build sustainable business models for content creators and use technology to increase engagement and access to content globally. We are builders. We are fans. We are innovators. We are Ellation.

Want to learn more about Ellation? Visit Ellation's website.