Director, Marketing - LATAM

Ellation, Mexico City

Building Premium Video Experiences

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: Mexico City

About the Role

Crunchyroll is looking for a Marketing Director, LATAM. This is a high-visibility role on the Country Leadership team reporting directly to the VP, Strategy & Creative. This role will drive business growth for the Crunchyroll brand in the region, establish long-term country strategies, lead all aspects of title launches and brand initiatives and play a crucial coordination role with the International Marketing Leadership team and global centers of excellence in the corporate office. This is a newly crafted role that will require an ambitious attitude and collaborative approach.

About You

This highly strategic role requires strong leadership skills, centered in the middle of business development, marketing strategy, and creative campaign oversight, and is responsible for the marketing success in the region. It identifies the path to success for the Latin American region as a whole and provides a connection between the market and central global strategic functions following the “globally aligned, regionally relevant principle”.

The Marketing Director takes direct ownership and accountability for top-of-the-funnel marketing activities and subscriber growth in all Latin American markets.

Key responsibilities:

  • Develop and deliver territory-relevant strategy for traffic driving, brand/community engagement, social media, and fan events.
  • Lead all aspects of all regional marketing efforts to grow portfolio brands including audience development, doer marketing, event marketing, and local marketing partnerships – international marketing team and global leads in the local office.
  • Manage a team of local marketers that develops culturally relevant and conversation driving regionally relevant marketing campaigns.
  • Lead top-of-funnel marketing budget for Latin America.
  • Ensure all local paid, CRM, loyalty, social media, digital, PR, and event strategies are integrated inline with overall global marketing strategy and incorporate regional Operations and Commerce goals.
  • Responsible for localizing the brand in alignment with the global brand direction and local product strategy.
  • Lead all aspects of creative workflows for all products in Latin America - demonstrating and working closely with the international marketing team, global centers of excellence, and regional external partners.
  • Lead all aspects of full-funnel marketing activities for theatrical, and potential e-commerce marketing for LATM including budget management; be held accountable to box office and revenue targets in partnership with Commercial leadership partners.
  • Partner with VP, International Marketing for all future regional territory launches; ensure subscriber targets are hit for emerging territories


  • On the forefront of pop culture and up to speed on the latest trends.
  • SVOD experience a plus
  • Brand agency, tech, or entertainment background preferred
  • Worked in a global organization or international experience
  • Self-starter, who is flexible and accelerates in a fast paced, ever-changing environment.
  • Fluent in Spanish & English, (br) Portuguese a plus (spoken and written)
  • Willing to travel
  • Deep understanding of the Latin American market

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected]com before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing. 

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Ellation

ABOUT US We are lucky to love what we do; bringing great content to passionate audiences on the platforms that matter. We operate at the intersection of technology and media and are redefining the next wave of media interaction and consumption. We are product, design, engineering, marketing and content people looking to bring communities together, build sustainable business models for content creators and use technology to increase engagement and access to content globally. We are builders. We are fans. We are innovators. We are Ellation.

Want to learn more about Ellation? Visit Ellation's website.