At Everlane we’re launching products every week throughout the year, and each of them goes to market with a clear story and benefit to our customer. The Product Marketing team is responsible for omnichannel campaigns for all product launches.
Everlane is seeking an Associate Product Marketing Manager to help us scale the business and the brand. This role will author cross-functional briefs to bring new products to market and execute detailed go to market plans. From experiential to email, this role will help bring product stories to life for existing and new customers by working closely with cross functional partners for successful omnichannel execution. This role is integral in bringing the Everlane brand to life through product and engage customers as we scale the business.
A Product Marketer at Everlane means launching apparel, shoes, and accessories across our retail and digital channels.
Research consumer insights to understand consumer mindset and motivation
Author briefs that inspires hard working creative and successful campaigns
Develop tactical execution plans and manage the process through go to market
Manage campaign budgets, reporting, and timelines
We’d love to hear from you if you have:
3-5 years of marketing experience (agency or in-house)
Successful track record across brief development and go to market campaigns
A passion for product positioning and value to a customer
Mastery of clear communication - written and verbal
Strong budget and project management skills with excellent attention to detail
Obsessed with consumer and cultural insights - informed by culture, research studies, surveys, and wherever else they can be found
Hustler. Proven ability to work at strategic and tactical levels – a hands-on team player where no task is too small
Ability to work within tight deadlines, adjust to changes in priorities
Experience and or passion for retail footwear and apparel experience is a plus
At Everlane, we’re rethinking the way retail works. We have no middlemen taking their cut and no brand markups. Instead, we design our own luxury basics and sell them exclusively at a fraction of the traditional retail price. Since launching in November 2011, Everlane has attracted over 1,300,000 members and has been featured in The New York Times, New York Magazine, The Economist, Elle, and GQ.
Please note before submitting an application: as a company, we take hiring very seriously. Interviewing with Everlane may include video and phone interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.
Everlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
We spend months finding the best factories around the world—the very same ones that produce your favorite designer labels. We visit them often, and build strong personal relationships with the owners.