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Demand Generation Marketing Manager

Exabeam, San Mateo, CA

Security Intelligence


Exabeam is the Smarter SIEM™ company. We empower enterprises to detect, investigate and respond to cyberattacks more efficiently so their security operations and insider threat teams can work smarter. Security organizations no longer have to live with excessive logging fees, missed distributed attacks and unknown threats, or manual investigations and remediation. With the Exabeam Security Management Platform, analysts can collect unlimited log data, use behavioral analytics to detect attacks, and automate incident response, both on-premises or in the cloud.

Position Overview
If you live and breathe demand marketing, we want to talk to you. We are looking for a Demand Generation Marketing Manager to develop, implement, track and optimize our customer acquisition campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution. The Demand Marketing Manager will work with the Demand Marketing team, supporting teams (such as Corporate Marketing and Product Marketing), and vendors to launch innovative programs on time and on budget.

Want to make the move from B2C to B2B? We’re open to it if you can tell us why you think your skills can help us.

Responsibilities

  • Plan, manage, and optimize multi-touch marketing initiatives focused on customer acquisition and pipeline acceleration for target account list
  • Define, create and manage key Global marketing acquisition efforts including website chat, webinars, email, PPC, content syndication, direct mail, and more
  • Evaluate end-to-end customer experiences across multiple channels and customer touch points and develop creative and innovative solutions for new customer acquisition
  • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
  • Own email campaigns end to end. Drive strategy with content, relevancy, smart segmentation, automation, and personalization
  • Plan and execute ongoing email testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards KPIs
  • Collaborate with agencies and manage marketing vendor partners as they relate to programs
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • BS/MS degree in marketing or a related field
  • 5+ years proven working experience in demand marketing with B2B/B2C programs
  • Prior experience marketing to enterprise customers, ideally large enterprise accounts
  • Demonstrable experience leading and managing quarterly digital promotional plans and budgets that include webinars, email, PPC, and content syndication
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics and ad serving tools, including Google Adwords required
  • Strong hands-on background in Marketo and Salesforce required
  • Up-to-date with the latest trends and best practices in demand marketing and measurement for enterprise audience

Additional Qualifications

  • Strong writing skills especially attuned to the enterprise market and point of view
  • Solid project management skills. Ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
  • B2B preferred but not a must
Exabeam is privately funded by Aspect Ventures, Cisco Investments, Icon Ventures, Lightspeed Venture Partners, Norwest Venture Partners and well-known security investor Shlomo Kramer. For more information, visit  https://www.exabeam.com  or follow us on Twitter @exabeam!

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About Exabeam

Exabeam provides security intelligence and management solutions to help organizations of any size protect their most valuable information. The Exabeam Security Intelligence Platform uniquely combines a data lake for unlimited data collection at a predictable price, machine learning for advanced analytics, and automated incident response into an integrated set of products. The result is the first modern security intelligence solution that delivers where legacy security information and event management (SIEM) vendors have failed. Built by seasoned security and enterprise IT veterans from Imperva, ArcSight, and Sumo Logic, Exabeam is headquartered in San Mateo, California. Exabeam is privately funded by Lightspeed Venture Partners, Cisco Investments, Norwest Venture Partners, Aspect Ventures, Icon Ventures, and investor Shlomo Kramer. Follow us on Facebook, Twitter, and LinkedIn.

Exabeam

Want to learn more about Exabeam? Visit Exabeam's website.