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Global Shared Services - Senior Manager, Digital Marketing

Exiger, New York, NY

RISK. REWARD.

Duration: Full-Time


Location: New York, NY

Exiger is a fast-growing company disrupting the Governance Risk and Compliance (GRC) space and focused on making the world a safer place to do business.  We have an immediate opportunity for a Senior Digital Marketing Manager to join our Growth + Marketing team, which leads the business in its most critical lead generation activities.

In this new role, you will be proactive, creative and analytical - spearheading global activities to help Exiger design and execute differentiated digital campaigns that drive demand generation and bolster our brand. You will also have the opportunity to provide strategic advice to management and take ownership of executing transformational projects through hands-on partnership with Exiger team members and oversight of third-party service providers.  By leveraging a B2B digital marketing skillset, you will analyze and optimize performance across all stages of the marketing funnel by developing a digital value creation roadmap spanning search engine optimization, PPC, LinkedIn marketing, retargeting, programmatic advertising, email campaigns, conversion rate optimization and more. Proven experience taking a data-driven approach to online lead generation and high performing campaigns to maximize outcomes is critical.
 
This position is open to interested and qualified candidates across the United States so long as there is a commitment to working eastern United States time zone/business hours.

Key Responsibilities

  • Quickly learn Exiger’s portfolio of tech-enabled risk management products & solutions, market and competitive landscape to identify opportunities for Exiger to stand out
  • Create a digital campaign strategy addressing the full customer life-cycle with special focus on brand awareness, personas and lead nurturing
  • Develop creative digital campaigns illuminating the best of Exiger to generate sales qualified leads, win business and build our brand globally
  • Partner with Sales + Marketing teams to create hyper-targeted account-based marketing campaigns
  • Serve as digital marketing expert to ensure Exiger is proactive – staying ahead of the latest trends related to successful, modern digital marketing strategies
  • Partner with growth/sales reps and agency partners to analyze, manage and optimize leads conversion
  • Serve as digital evangelist reinforcing the potential when marketing tech stacks are leveraged effectively to drive growth

Knowledge & Skills

  • Strong written and verbal communication skills (English)
  • Ability to turn long-form statements into attention-getting headlines
  • Technical experience with LinkedIn Ads and Paid Search tools (Google Ads)
  • Ability to leverage Exiger.com (WordPress), Salesforce, Hubspot and other marketing automation tools, analytics platforms and reporting dashboards to generate leads, capture and create efficiencies
  • Knowledge of the GRC space preferred

Professional Experience Required

  • Bachelor’s degree
  • At least 5 years of experience in a similar role using Google Ads, LinkedIn, CRM and HubSpot (or similar); B2B environment is critical
  • Working knowledge in digital campaign design / UX design principles and execution for the purposes of lead generation and brand building
  • Thrives in a fast-paced organization, delivers to deadlines with attention to details and can wear different hats as needed
About Exiger

At Exiger we work everyday to make the world a safer place to do business in. Our experts and technology help clients prevent breaches, respond to risk, remediate issues and monitor activities. We are searching for people who think creatively to solve complex problems related to governance, risk and compliance thus delivering first class solutions for our corporate and government partners.
 
Exiger’s core values are courage, excellence, expertise, innovation, integrity, teamwork and trust.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

About Exiger

Never before has the balance between business opportunity and regulatory risk been so tenuous. Exiger addresses this challenge head-on by developing sustainable compliance programs that meet today’s strict regulatory requirements while acknowledging that businesses cannot afford to play it safe. In a world where the fastest path to driving shareholder value is to expand into developing – often high-risk – economies, Exiger helps financial institutions, multinational corporations, and governmental agencies pursue their strategic goals with the confidence that regulatory change will not alter their course.Exiger was formed by a group of leading authorities on financial crimes compliance to solve some of the most complex problems confronting business today. The firm arms financial institutions and multinational corporations with the practical expertise and tools they need to prevent breaches in compliance, respond to risk intelligence, remediate gaps and monitor ongoing business activities.Initially launched to lead the court-appointed Monitorship of HSBC – the most comprehensive Monitoring assignment ever awarded by the Department of Justice – Exiger is entrusted with evaluating the effectiveness of internal compliance controls used by the $2.7 trillion banking institution across approximately 6,000 offices operating in nearly 70 countries around the world.In addition to its Monitorship work, Exiger guides a wide range of clients around the world through the process of managing the worst-case scenario compliance challenges and implementing the programs they need to prevent them in the future.

Exiger

Want to learn more about Exiger? Visit Exiger's website.