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Regional Director

General Assembly, Los Angeles

The world evolves at the speed of tech. You and your business should, too.


Who are we?

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Role Description:

As a key member of the Campus Team, you make operational decisions for your P&L to execute on General Assembly’s overall growth objectives. You own the full suite of qualitative and quantitative performance for your campus. The Regional Director also plays a key role in driving growth initiatives through B2C and B2B channels.

Responsibilities:

  • Own the P&L for General Assembly’s LA campuses (Santa Monica & Downtown LA); set targets, determine resource requirements, and make key strategic decisions with the utmost concern for educational quality.
  • Oversee your local market’s day-to-day operations including marketing, admissions, classroom experience for education programs, student outcomes (helping our grads find jobs), campus facilities, building a great team including local instructors, and cultivating an alumni network of raving fans.
  • Draft, implement, manage, monitor, and report on quarterly budgets and key objectives.  You know your dashboard inside and out e.g. funnel, conversion rates, student satisfaction, team bandwidth, revenue, costs, and classroom utilization.
  • Communicate priorities and recommendations to the Senior Regional Director to manage and grow the market from a revenue target perspective.
  • Provide clear communication to campus team on company performance, tying to global initiatives.
  • Manage a diverse local team of employees, including junior managers. Spot talent needs and hire, coach and develop high-potential contributors. At the end of the day, you hire great people and keep them engaged. You’re a strong team leader and communicator, and inspire your team to perform at a high level.
  • Manage performance, crafting development plans and establishing success metrics that encourage the team to strive for and achieve success.
  • Collaborate with General Assembly's senior management team and department heads to set goals, determine resource requirements, and make key strategic decisions.
  • Keep tabs on the competitive landscape, understanding the tactics and strategies employed by comparable businesses.
  • Own the full suite of qualitative and quantitative performance for your campus (including revenue targets, audience development, student satisfaction and outcomes results)
  • Act as external face of the market in the local community.
  • Lead efforts to connect with local partners and companies to drive audience development and outcomes partners
  • Reports directly into the Senior Regional Director, overseeing multiple campuses or business units.

Qualifications:

  • You are an entrepreneurial, quantitative leader, and passionate about education. Perhaps you have started your own business before, or run a business unit within an existing company.  
  • You have a proven track record running a P&L. You’re comfortable with the financial concepts that come with that, including income statements, unit economics and revenue recognition. You have strong business acumen and deeply understand the unit economics of the business and can speak to their business performance.
  • You exercise short-term pragmatism while maintaining long-term vision.
  • You have advanced leadership abilities, including managing managers, and can motivate and inspire a team with diverse perspectives.
  • You’re a strong listener who can listen & empathize with students, instructors, and staff.

Competencies:

  • Financial Acumen
  • Drive for Results
  • Customer Focus
  • Strategic Mindset
  • Action Oriented
  • Cultivates Innovation
  • Demonstrates Self-awareness
  • Drive Engagement

About General Assembly

Who We Are General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide. As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

Want to learn more about General Assembly? Visit General Assembly's website.