Director, User Acquisition

Getaround, San Francisco, CA

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The Getaround team empowers people to carshare everywhere.  As part of the growth team, your role is to spread the word and embark everyone in our journey to democratize carsharing. Reporting to the Vice-President of Growth, Getaround’s Director of User Acquisition will lead paid acquisition across all performance channels. 

Join the team and help us revolutionize mobility and the marketing that goes around it. 

What you’ll be doing

  • Work closely with Brand Marketing to discover segments and develop appropriate messages
  • Lead a distributed team of in-house and agency UA marketers
  • Collaborate with our brand design team to produce top performing assets
  • Provide strategic direction and lead user acquisition media buying strategy on all media buying channels
  • Collaborate with growth engineering team to build marketing automation solutions
  • Manage a multimillion-dollar budget, constantly working on scale and higher ROAS
  • Develop multi-channel attribution models
  • Design, lead, analyze and document marketing campaigns
  • Develop, maintain and report on a specific list of metrics to insure extraordinary media buying performance
  • Drive a culture of experimentation on all existing and future UA channels

What you’ll need

  • 7+ years of acquisition marketing experience, with preference for direct-to-consumer two-sided marketplaces
  • The ideal candidate will be a seasoned acquisition marketing executive, with experience across the entire digital marketing mix
  • You understand marketing technology thoroughly: MMP, DMP,DCO, MMM,DSP, DAM, iPAAS, SSP, JMB, Tag Manager, Adserver, Ad Automation, affiliate tracking software (One Acronym is made up. Can you name it?)
  • You have managed first hand multimillion-dollar budgets
  • You have attempted to solve multi channel and cross device attribution
  • You have outstanding analytical skills and a data-driven mindset
  • Advanced Google Sheet skills
  • Ability to lead a team and develop exceptionally talented individuals in-house and external agencies
  • Extremely organized and high level of attention to detail
  • A risk taker who is prepared to make bold decisions
  • Bachelor’s degree or equivalent in Marketing, Economics, Engineering, Computer Science, Mathematics or Decision Science or related Marketing degree
  • Infectious enthusiasm 
At Getaround, we are proud to be an Equal Opportunity Employer. We believe that no matter your race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, your perspective has value.

Come join us in continuing to make Getaround a great place to work!

About Getaround

About us Getaround is an on-demand carsharing marketplace powered by our proprietary hardware technology, the Getaround Connect. Headquartered in San Francisco since 2009, we won TechCrunch Disrupt in 2011, and launched on-demand carsharing just two years later. Getaround has grown to over 200,000 members across the US by allowing users to rent, unlock and drive — all with your phone. Rates start at $5/hour including insurance and no membership fees. Car owners conveniently share their cars earning $500-$1000 a month.

Want to learn more about Getaround? Visit Getaround's website.