SEO Specialist

Group Nine Media, New York, NY

what matters now.

We are looking for a data-driven, highly organized SEO Specialist with an editorial search engine optimization background to join the Thrillist Audience Development team, within Group Nine Media. 

As a member of the Audience Development team, you will manage the SEO strategy and find ways to acquire new users from Search to guarantee the highest level of discoverability for content across digital platforms through content recommendations, site improvements, and education around SEO. 

The SEO Specialist reports directly to the Audience Development Director. The ideal candidate has a proven track record of editorial SEO at a publisher, news site, agency, or similar. 

The SEO Specialist will lead by example in demonstrating Group Nine’s values - Care Deeply, Be Brave, Go First, Do Good, Stay Close and Win Together.


  • Lead day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, google stories optimization, and SEO support for sold campaigns
  • Apply top-to-bottom management of SEO initiatives including writing meta content, supervising SEO-friendly page construction, creating SEO-friendly content, creating target keyword lists, improving site URL structure, etc
  • Work closely with Thrillist Director of Audience Development to determine and monitor the SEO strategies 
  • Collaborate with the SEO G9 centralized lead and Tech team to perform technical site audits, create custom dashboards, work on reporting, and implement SEO plans 
  • Work with editorial leads to create SEO content strategies for each of the verticals and work on executing evergreen strategies for existing and new content
  • Educate teams with best practices documentation and regular editorial, podcast, and social SEO training
  • Regularly meet with stakeholders to provide insights, document strategy for tentpoles, measure daily performance, conduct post-analysis of editorial initiatives, and perform industry case studies to ensure teams are pacing to meet goals
  • Monitor trends and provide editorial leads with SEO recommendations for major events, local events, and news strategy
  • Use, find, and/or test third-party tools to identify Search opportunities, and areas we can improve
  • Proactively anticipate team’s needs and provide strong solutions before requested
  • Keep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that the verticals have not utilized yet


  • Support editorial leads to create a content strategy that will help meet search traffic goals Educate stakeholders with regular editorial training, new best practice documentation, and wider team presentations
  • Pioneer and support streamlining efforts and automation improvements
  • Keep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that the brands have not utilized yet


  • 3+ years of experience in editorial (content) SEO, preferably for a media/publishing organization or agency 
  • Proven track record of increasing search traffic and SERP rankings
  • Strong SEO copywriting and editing skills
  • Comfort with numbers, plus the ability to leverage data to deduce trends, make recommendations, and lead insight-driven growth
  • Experience with web analytics tools and concepts, particularly Google Analytics and Google Search Console
  • Familiarity with third-party SEO tools (e.g. SemRush, Botify, Ahrefs, Screaming Frog, etc)
  • A collaborative and positive team player with an enthusiastic work ethic 
  • Nimble and keen to adapt to Google algorithm updates
  • Excellent organizational and time management skills 
  • Ability to multitask and deliver under tight deadlines

Why Work at Group Nine:

We are committed to diversity, equity and inclusion. As part of our larger DE&I strategy, every employee goes through a series of DE&I training. We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.

We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. Bottom line: we care about each other and we take our values seriously.

We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. We’ve partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees. Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.

We invest in your future. We offer competitive compensation and a matching 401(k) plan. Depending on the role, options may also be granted. We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.

About Thrillist:

Thrillist is the #1 food, drink and travel brand for Gen Z and Millennials [source: Comscore Media Matrix & Plan Metrix, Q3 2020.] Thrillist serves as a guidebook for those that want new experiences and long to turn a good time into a great time. Our nonstop coverage of local culture inspires audiences to discover their world and celebrate every moment. In a serious world, we take fun seriously. In December 2016, Thrillist joined forces with NowThis, The Dodo, POPSUGAR and Seeker to form Group Nine Media -- a global top 10 publisher.

About Group Nine Media:

Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.

About Group Nine Media

Group Nine Media is one of the world's largest digital-first media companies, boasting over 5 billion monthly video views and reaching 80% of U.S. adults in their 20s. As the no. 1 most engaging publisher on the social web, Group Nine's brands are built for consumption on the platforms where their millennial-focused audience spends the majority of their time. Group Nine is home to NowThis (the no. 1 most watched video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation).

Group Nine Media

Want to learn more about Group Nine Media? Visit Group Nine Media's website.