Uncubed

Associate Email Marketing Manager

Gwynnie Bee, Mountain View, CA

Plus Size Clothing Subscription Boxes


Role:

We are seeking an Associate Email Marketing Manager to support our email acquisition marketing program.  In this role, you’ll collaborate with our Sr. Marketing Manager to develop and execute our email funnel strategy. You’ll contribute to developing appropriate messaging in partnership with our creative team and ultimately drive Gwynnie Bee members through the acquisition funnel to subscribe. This is an outstanding opportunity for a smart, passionate, and data-driven marketer.

Responsibilities:

  • Develop and execute email marketing calendar for acquisition marketing
  • Work with marketing operations to ensure the seamless deployment of campaigns across audiences
  • QA emails across multiple devices to ensure a high quality user experience
  • Pull daily metrics on email campaign performance by multiple dimensions including ESP, email address age and content type
  • Communicate key performance metrics to major business stakeholders
  • Build weekly and monthly presentations to describe historical performance trends and action plans
  • Develop and execute optimization plans including subject line tests, content tests and audience tests
  • Partner with Creative teams to create compelling and effective email content
  • Leverage consumer research and analytical models to understand the Gwynnie Bee customer and craft appropriate messaging to reach program goals
  • Collaborate with Marketing, Social, and PR team members to execute integrated cross-channel campaigns
  • Keep up with email industry trends (including technological enhancements, ESP developments, and email legislation) and implement solutions to enhance email program
  • Assist Senior Social Media Marketer with day to day reporting and campaign management tasks

Requirements:

  • Experience: 2+ years of hands-on B2C email marketing experience required
  • Education: BA/BS degree required

 Skills:

  • Successful track-record deploying email marketing campaigns and measuring results
  • Previous experience with acquisition email programs and demonstrated success in creating compelling email content and achieving target KPIs
  • Experience developing segmentation strategies based on audience data and email engagement data
  • Strong project management skills
  • Experience with email deliverability including inbox placement measurement as well as optimizing performance
  • Experience executing and analyzing A/B or multi-variate tests. Comfortable in a rapid test & learn environment
  • Ability to form cross-functional relationships with the entire organization, particularly product development. This requires a collaborative spirit, compatible with company culture
  • Highly motivated and high level of initiative
  • Inspire confidence to work independently and in support of team goals and business objectives
  • Exceptional Excel, data analysis, and data manipulation skills
  • Experience with SQL, Statistics and R a plus

Gwynnie Bee is committed to equality of opportunity in employment. It has been and will continue to be the policy of Gwynnie Bee to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs. 

About Gwynnie Bee

WELCOME TO GWYNNIE BEE & YOUR NEW CLOSET More than five years ago, a few of us came together on a mission to create an exciting new service that helps women discover, experience, and enjoy great clothing without limitations. We believe that fashion has the ability to transform your sense of self–to make you look stunning and feel just as amazing. When I was a little girl growing up in rural Pennsylvania, my aunt made all of my clothing for me. Every Monday I had a fresh box of clothes for the week. Bright prints, matching separates, trendy styles—you name it, I wore it! They always fit and made me feel confident even as I was changing size. Traditional shopping means considering all the limiting factors—how often you will wear each garment, whether it will match your wardrobe or go out of style, and the stress of finding the right fit when you change a size. We hope to deliver all the great things that fashion has to offer, without all the stress. Welcome to the Gwynnie Bee family. With Love, Christine

Want to learn more about Gwynnie Bee? Visit Gwynnie Bee's website.