Product Marketing Manager, Ads
Healthline Media, New York, NY
Here’s to a stronger, healthier world.
- Manage go-to-market process for ad products, spanning media products and content products.
- Develop a strong narrative around Healthine's ad product lines.
- Create and maintain an organized arsenal of marketing collateral (internal and client facing) and training materials.
- Ideate and collaborate with key stakeholders (product, sales, marketing, pricing & yield) to synthesize market requirements into clear directive and documentation.
- Manage and work with cross-functional teams (including product, design, sales and engineering stakeholders) to launch first-to-market opportunities for Healthline advertisers across DTC Pharma, OTC, Hospital and CPG verticals.
- Host internal training sessions with sales and sales support teams to ensure thorough understanding (and enthusiasm) of product features, benefits and differentiation.
- Manage Healthline's Data Management Platform including custom audience segments and go to market for audience tactics.
- Other responsibilities as assigned.
- Bachelor’s Degree.
- 3 years experience in product marketing role, preferably in online media.
- Ability to identify and adapt to trends in the marketplace.
- Outstanding communication skills.
- Ability to lead cross-functionally.
- Outstanding examples of marketing copy and collateral development.
- Exceptional grasp of digital media landscape.
About Healthline Media
We want to be your most trusted ally in your pursuit of health and well-being. How you feel affects every precious day of your life. Healthline understands that, which is why we’re committed to being your most trusted ally in your pursuit of health and well-being. You can depend on us to provide expert content along with genuine caring. Both of which will support, guide, and inspire you toward the best possible health outcomes for you and your family. Bottom line: We’re human, just like you. We know that peace of mind can make all the difference in how you feel. So we’ll be here when you need us.
Want to learn more about Healthline Media? Visit Healthline Media's website.
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