Product Marketing Manager, Ads

Healthline Media, New York, NY

Here’s to a stronger, healthier world.

About Us
Healthline.com is the fastest-growing health information site on the planet. Every month, over 85 million people count on our talented teams to support, guide and inspire them toward the best possible health outcomes for themselves and their families. We create authoritative content that’s highly relevant, approachable and actionable. And we complement that with a culture of genuine compassion. In short, we’re changing the consumer health information business and we need exceptional people like you to help us do it. If you share our vision for a stronger, healthier world please explore Healthline Media and let’s talk.

Healthline is seeking an energetic and advertising-savvy Product Marketing Manager to bring strategic revenue generating products to Healthline's Direct Ad Sales Team. As the main liaison between the product team (SF) and the direct sales team (NY), the Product Marketing Manager, Ads enables sales and marketing to tell the stories of the content and media products Healthline creates.


  • Manage go-to-market process for ad products, spanning media products and content products.
  • Develop a strong narrative around Healthine's ad product lines.
  • Create and maintain an organized arsenal of marketing collateral (internal and client facing) and training materials.
  • Ideate and collaborate with key stakeholders (product, sales, marketing, pricing & yield) to synthesize market requirements into clear directive and documentation.
  • Manage and work with cross-functional teams (including product, design, sales and engineering stakeholders) to launch first-to-market opportunities for Healthline advertisers across DTC Pharma, OTC, Hospital and CPG verticals.
  • Host internal training sessions with sales and sales support teams to ensure thorough understanding (and enthusiasm) of product features, benefits and differentiation.
  • Manage Healthline's Data Management Platform including custom audience segments and go to market for audience tactics.
  • Other responsibilities as assigned.


  • Bachelor’s Degree.
  • 3 years experience in product marketing role, preferably in online media.
  • Ability to identify and adapt to trends in the marketplace.
  • Outstanding communication skills.
  • Ability to lead cross-functionally.
  • Outstanding examples of marketing copy and collateral development.
  • Exceptional grasp of digital media landscape.
Healthline Media is committed to a policy of Equal Employment Opportunity and will not discriminate on any legally recognized basis, including but not limited to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act as amended and applicable state and local law. No person shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination on the basis of these factors. If you require an accommodation in the application process, please advise your recruiter.  

About Healthline Media

We want to be your most trusted ally in your pursuit of health and well-being. How you feel affects every precious day of your life. Healthline understands that, which is why we’re committed to being your most trusted ally in your pursuit of health and well-being. You can depend on us to provide expert content along with genuine caring. Both of which will support, guide, and inspire you toward the best possible health outcomes for you and your family. Bottom line: We’re human, just like you. We know that peace of mind can make all the difference in how you feel. So we’ll be here when you need us.

Want to learn more about Healthline Media? Visit Healthline Media's website.