Digital Advertising Copywriter (m/f/x)

HelloFresh, Berlin

Delivering great recipes and fresh ingredients to your home each week

The role

As the Digital Advertising Copywriter, you’ll join a cross-functional team that owns the marketing communication for HelloFresh’s portfolio of brands across  13+ active markets. As part of your responsibilities, you will create the copy for the messaging in our online marketing assets  for multiple HelloFresh brands (HelloFresh, EveryPlate, Green Chef, Factor_75, YouFoodz and Chefs Plate).

You will be a member of the Online Creative team, working closely with copywriters from other teams. You will use the existing Tone of Voice Guides while also bringing it to the next level, depending on new copy challenges that arise – mainly in advertising environments. 

Your work will have an immediate impact on the way HelloFresh sounds and looks to the external world.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

  • Plan, develop and write impactful and engaging advertising copy across multiple touchpoints, including digital advertising, in line with our brand marketing strategy and wider business goals.

  • Work within the Creative team to create marketing assets for multiple online channels.

  • Approach copy briefs with unique ideas that bring simplicity and charm to sometimes complex messaging challenges.

  • Lead the creation of copy for our paid marketing channels, understanding the nuances of each channel. 

  • Together with marketing channel owners, understand what messages impact our KPIs, such as conversion rate and reactivation rate. 

  • Collaborate with our local copywriting teams to transcreate copy in different languages for our international markets.

What you’ll bring

  • You have a minimum of 4 years of professional experience in a relevant role as a copywriter, ideally in a food environment. Experience with a digital advertising agency is a plus. 

  • You bring a passion for food and cooking, combined with the understanding of how to leverage copy to build brand credibility. 

  • You understand how to leverage customer insight as a springboard for creativity to unlock growth.

  • Strong copywriting skills with the ability to develop creative copy as well as succinct instructional messaging.

  • A talent for getting to the heart of complex subjects and explaining them simply through creative and impactful copywriting.

  • You are a great communicator with strong business acumen and know how to manage and report into multiple stakeholders or clients, even under time pressure.

  • You are an English native speaker, but ideally you also bring along a second native language as a plus – ideally German, Dutch or Italian.

  • You feel comfortable in a fast-paced, agile environment.

  • Flexibility and sense of humor complete your profile!

What we offer

  • Comprehensive relocation assistance to move to Berlin, plus visa application support.

  • Healthy discount on weekly HelloFresh boxes.

  • Annual learning and development budget to attend conferences or purchase educational resources, plus access to the HelloFresh Academy.

  • A diverse and vibrant international environment of 70+ different nationalities.

  • Additional perks include: free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym and Urban Sports Club, summer and winter parties, and discounts on our HelloFreshGO vending machines.

  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase.

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

About HelloFresh

HelloFresh is a multinational meal delivery service with a presence in several Western European and North American countries, as well as Australia. The company was founded in 2011 in Berlin by Dominik Richter, Thomas Griesel and Jessica Nilsson.

Want to learn more about HelloFresh? Visit HelloFresh's website.