Senior Brand Manager

Home Chef, 400 N. Michigan Ave. Chicago, IL 60611 (Downtown)

Home Chef brings people together around the dinner table.

Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store.  Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you.  There are no limits to where we can go together.

The Senior Brand Manager will help drive strategy and execution of new product launches for the Home Chef business.  Reporting to the Brand Director, the Senior Brand Manager will work closely with the Home Chef marketing team (e.g. Creative, Media, Retail, New Product Development) and external partners to create plans, content and creative that helps build the business.  We are looking for someone who is passionate about the home cook and all things food, while also excited to bring a high level of analytic thinking to the space.  They are strategic, creative, curious, detail oriented and a self-starter.  

Brand Strategy Leadership

  • Assist in development of  brand strategy for new product launches, including articulation of brand positioning, brand architecture and brand guardrails.
  • Lead agency and internal timelines for brand design for execution across channels, including all digital touchpoints, packaging.
  • Determine overarching go-to-market communications plan for all new products.

Manage Marketing Campaigns:

  • Partner with  internal marketing team on development and deployment of content and creative for new product launch.
  • Set and manage timelines, deliverables and approvals for marketing content
  • Maintain clear channels of communication with full cross-functional team on marketing timelines and deliverables.

Analyze Marketing Campaigns:

  • Partner with marketing manager to develop best practices from existing marketing plans and apply to new product launches, including setting measurement and goals for each plan
  • Partner with marketing channel owners (e.g. email, paid social) to assess performance of new product creative
  • Identify trends and insights and apply those to future creative
  • Develop creative test plans using third party and platform-specific testing tools
  • Wrap up campaigns, including conducting a postmortem “lessons learned” session and sharing key insights with cross-functional group

Ideate Marketing Campaigns:

  • Develop campaign briefs
  • Partner with colleagues to develop creative campaigns
  • Lead cross-functional content development process
  • Research and track key competitors and the industry to inform marketing campaigns

Qualifications: The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

  • Strong Strategic Skills
  • Strategic planning skills, with the ability to translate strategy into execution
  • Strong leadership skills, with ability to communicate needs/objectives to full cross-functional team
  • Strong project management skills
  • Able to develop and manage project timelines and keep team aligned
  • Responsible attitude, confidence, autonomy, proactivity, attention to details
  • Easily move between multiple campaigns and other commitments
  • Strong organizational skills, able to complete tasks in a timely manner while balancing time, multi-tasking and interruptions
  • Strategic and Analytical
  • Demonstration of previous experience with reporting and analytics of creative content
  • Ability to understand the context of the content and provide strategic guidance to the creative development process Account Management
  • Experience with brand marketing on consumer-facing brands
  • Strong interpersonal and communication skills
  • Food industry experience a plus
  • 5+ years experience in marketing/ brand management function, with preference toward experience in consumer packaged goods
  • Bachelor’s Degree from a four-year college, emphasis in marketing preferred  

-Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first 
-Direct access to senior management – our leadership team works alongside our team members every day
-Comprehensive medical, dental, and vision insurance
-Generous paid time off (PTO) policy
-401k program
-Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
-Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees
-Cold brew coffee on tap at no charge
-Employee discounts for Home Chef meal kits
-Free lunch every Friday and snacks and beverages on hand every day
-Casual dress  

Home Chef is an equal employment opportunity employer 

About Home Chef

Every day, you're out there making things happen. That's why our CEO, Pat Vihtelic, created Home Chef: to provide everything you need to bring more delicious meals and moments to the table, no matter how busy you are. Because at Home Chef, we believe that preparing and enjoying a home-cooked meal should be a simply delicious experience. In fact, simplicity is our mantra. From online to doorstep...to your kitchen table, we make planning and preparing a home-cooked meal simple, intuitive and inspirational every step of the way. In 2013, Pat started Home Chef by partnering with a chef to design delicious, easy-to-follow recipes. Since then, our team has grown to include several chefs, and more than 700 employees across production, marketing, technology, product, design, and customer service. Last year, we delivered over 10 million meals and expanded our delivery to cover more than 97% of the U.S. population. Some days -- okay, most days -- we can't believe how quickly we've grown. But we believe that people continue to love Home Chef for the same reasons it was founded: it saves time, reduces food waste, and most importantly, brings people together for a home-cooked meal.

Want to learn more about Home Chef? Visit Home Chef's website.