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Email Marketing Specialist

Hootsuite, New York

We are more than a social media company


As an Email Marketing Specialist, you work cross-functionally in the execution of email programs that support prospect monetization, audience engagement and ad-hoc campaigns, and apply a critical lens when it comes to project management and interdependencies. Based out of our Canadian offices, (post Covid-19) or Remotely across eligible US locations. You will report to the Manager, Email Marketing, and you will work closely with Marketing teams such as Pipeline Marketing, Field Marketing, Brand and Automation.

WHAT YOU’LL DO:

  • Support the management of the global quarterly Email Marketing Calendar alongside Email Marketing team by collecting requests, identifying overlap in audiences, and resolving them with stakeholders
  • Develop and nurture relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identify and mitigate risks to the execution of email campaigns
  • Project manage all monetization, engagement, and ad hoc campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends) 
  • Execute A/B tests/experiments including, but not limited to, conversion optimization, and executing on the optimization roadmap; and provide actionable insights for email performance optimization
  • Monitor IP/deliverability and email program performance on a weekly basis 
  • Report on email marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights with stakeholders
  • Design and code emails using HTML/CSS, integrating templates into Marketo and Litmus
  • Maintain master reporting spreadsheets to aid in the collection of insights for individual campaign/email/content type by audience (self serve plan types, Enterprise, prospects)
  • Other related ad hoc duties as assigned

WHAT YOU’LL NEED:

  • Ample experience in email marketing or marketing automation
  • Extreme attention to detail to ensure all marketing assets are well-built and well-tested
  • Experience multi-tasking in a fast-paced and dynamic work environment
  • Experience working with tools such as Litmus is preferred
  • Proficiency in email marketing tools including Marketo and/or Salesforce (or other similar software)
  • Proficient in HTML & CSS and mobile/responsive email design and development is preferred 
  • Extreme attention to detail to ensure all marketing assets are well-built and well-tested
  • Experience multi-tasking in a fast-paced and dynamic work environment
  • Strong analytical skills, a data-driven approach, and vast knowledge of email best practices, including strategy, segmentation, optimized messaging, personalization, and deliverability
  • Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
  • Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
  • Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
  • Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
  • Self Development: is personally committed to, and actively works to continuously improve

WHO YOU ARE:

  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

 


 

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

 

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#NS-1

 

About Hootsuite

About us Hootsuite is the most widely used social media management platform. We have 15+ million customers and are recognized as a leader in social media management by Forrester, one of the most influential research and advisory firms in the world. Our battle-tested technology, extensive ecosystem, and social DNA help organizations create human connections at scale.

Want to learn more about Hootsuite? Visit Hootsuite's website.