You will work from the customer backward to develop product strategy, product definition, forecasting, pricing, and positioning to deliver successful cross-platform performance advertising campaigns. Define what our advertisers and agencies want from our advertising products, including how it’s packaged, how it’s targeted, how it’s tracked, and how it’s reported.
Your key responsibilities
Market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
Partner with Product Managers, Designers, and Engineers to plan and execute roadmap projects
Plan cross-functional efforts to drive successful product alpha and beta programs and launches for business
Demonstrate a strong understanding of the broader Company ecosystem and competitive landscape to develop strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR. Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Hotstar is one of the fastest growing video-on-demand services in the world. Our sophisticated video streaming technology and attention to detail on user experience across multiple devices makes us the top video destination for TV Shows, Movies, and LIVE Sports. With 85,000 hours of content in 8 languages, 100 Million downloads in a year, and a rapidly exploding watch time, our mission is to revolutionize Internet entertainment and become the largest personalized television service in the world.