Email Marketing Executive

Hypebeast, Hong Kong

Driving Culture Forward

HYPEBEAST was launched in 2005 as a one-stop news source for internet savvy fashion enthusiasts and continues to inform and inspire trendsetters around the world. The growth of HYPEBEAST has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design and culture. Under the company’s umbrella is POPBEE and HYPEBAE, making HYPEBEAST a premier network and destination for cultural enthusiasts, tastemakers and influencers alike.

HBX store (previously known as HYPEBEAST Store) commenced business in May 2012. Currently, HBX store targets male and female online shoppers between the age of 18 and 35, and primarily sells third-party branded clothing, shoes and accessories to customers.

Job Responsibilities

  • Create, monitor and optimize dynamic email marketing campaigns
  • Practice CRM management to effectively analyze customer interactions and data throughout the customer lifecycle
  • Monitor email acquisition sources to track subscriber performance and customer acquisition efforts through email marketing channel
  • Optimize strategy for newsletter content to exceed business goals
  • Analyse data, trends and insights to fully optimise all HYPEBEAST and HBX email campaigns
  • Prepare and maintain regular traffic performance, sales, and site conversion reports
  • Seek new business opportunities to expand email performance through data minded strategies on pace with the latest industry developments
  • Regular industry and competitor research. Translating research into workable insights
  • Data entry and maintenance of reports
  • Develop creative approaches to grow the brand on a global scale
  • Facilitate growth in all areas of the marketing mix for HBX


  • Bachelor’s Degree required with 1+ years work experience in similar role
  • Relevant work experience in data analytics, engineering, digital marketing, business administration, project management, and/or media preferred
  • Exceptional workability of email marketing platforms in or similar to Marketo, MailChimp, RetentionScience, Campaign Monitor etc.
  • Experience in E-Commerce and retail industry
  • Intermediate understanding in Google Analytics, SalesForce, SEO/SEM, Social Media Marketing, A/B testing
  • Proficiency in verbal and written English; Cantonese/Mandarin is an advantage
  • Excellent interpersonal communication skills to be able to work well in a cross-functional team setting
  • Proven ability to work creatively and analytically in a problem-solving and fast-paced environment
  • Passionate about data analytics and working in the e-commerce fashion/contemporary culture industry
  • Highly organised with an eye for detail
  • Strong time management skills
  • Practices common sense and logically sound in decision making
How to Apply

If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.

Personal data collected is for recruitment purpose only.

About Hypebeast

About With a dedicated team focused on the progression of fashion through visual inspirations and the provision of knowledge, HYPEBEAST's devotion and commitment has made it one of the premiere online destinations for editorially driven commerce and news. Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known, the HYPEBEAST editorial team has sought to make a positive contribution to one of culture's most important creative mediums. HYPEBEAST's daily news section has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. Several consistent marquee features have provided HYPEBEAST readers with a unique vantage point into the industry. Among the most prominent ongoing features include ESSENTIALS (a look into the daily essentials of several important creatives within the industry), PROCESS (an account from start to finish of how products are created) and PEN & PAPER (an intimate look into the sketchbook of an artist). HYPEBEAST's editorial is further enhanced through its online video presence dedicated to creating impactful stories through HYPEBEAST's own stylized vision, the video platform will provide a further dimension to some of the most interesting and compelling stories within fashion and culture. To tie the various facets of HYPEBEAST together is our online store. Since HYPEBEAST's inception, an appreciation for fashion and product has been fundamental to our vision. An online store has given visitors the opportunity to conveniently shop and purchase some of our favourite brands spanning streetwear to contemporary and high fashion. A truly eclectic mix of numerous styles, our online store offers a one-stop destination for numerous innovative and highly sought-after brands.

Want to learn more about Hypebeast? Visit Hypebeast's website.