Uncubed

Social Media Coordinator

Hypebeast, Hong Kong

Driving Culture Forward


POPBEE is looking for a Hong Kong-based member to come on board the fast-growing and dynamic social media team. You will be responsible for executing strategies as well as coming up with ideas to promote brand awareness and provide readers with a constant stream of content.  

Established in 2008, POPBEE is a Hong Kong based online editorial focused on broadcasting the most up to date fashion, beauty and shopping news to its readers. Originally launched as a personal style blog, POPBEE has evolved into a growing online fashion community built by a group of fashion lovers and writers. POPBEE covers all aspects of fashion and culture with contributors spanning Hong Kong, China, and Taiwan.

Responsibilities

  • Use analytics reports to shape and optimize social media strategy
  • Consistent updates for all the social media platforms in alignment with the HYPEBEAST brand and aesthetic
  • Research new up platforms to optimize our usage and deliver content in the most immersive way
  • Develop an understanding of analytics to increase growth and engagement for all platforms

Requirements

  • Excellent verbal and written communication skills in English and Chinese
  • Strong analytical skills with as understanding of retailing math
  • Knowledge of POPBEE content at a local and international level
  • Must be based in HONG KONG
Personal data collected is for recruitment purpose only.

About Hypebeast

About With a dedicated team focused on the progression of fashion through visual inspirations and the provision of knowledge, HYPEBEAST's devotion and commitment has made it one of the premiere online destinations for editorially driven commerce and news. Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known, the HYPEBEAST editorial team has sought to make a positive contribution to one of culture's most important creative mediums. HYPEBEAST's daily news section has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. Several consistent marquee features have provided HYPEBEAST readers with a unique vantage point into the industry. Among the most prominent ongoing features include ESSENTIALS (a look into the daily essentials of several important creatives within the industry), PROCESS (an account from start to finish of how products are created) and PEN & PAPER (an intimate look into the sketchbook of an artist). HYPEBEAST's editorial is further enhanced through its online video presence dedicated to creating impactful stories through HYPEBEAST's own stylized vision, the video platform will provide a further dimension to some of the most interesting and compelling stories within fashion and culture. To tie the various facets of HYPEBEAST together is our online store. Since HYPEBEAST's inception, an appreciation for fashion and product has been fundamental to our vision. An online store has given visitors the opportunity to conveniently shop and purchase some of our favourite brands spanning streetwear to contemporary and high fashion. A truly eclectic mix of numerous styles, our online store offers a one-stop destination for numerous innovative and highly sought-after brands.

Want to learn more about Hypebeast? Visit Hypebeast's website.