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Senior Manager Field Marketing, Asia Pacific (APAC)

HyperScience, Sydney, Australia

Work smarter, not harder.

Duration: Full-Time


Company Description
Hyperscience is transforming the future of work to elevate human potential. Our human-centered approach to automation enables a new era of human and machine collaboration that delivers dramatically improved organizational agility, without the legacy cost and burden of change management. By combining data, people, and processes into digital assembly lines, the Hyperscience Platform turns complex processes into simple, configurable workflows. Our industry-leading machine learning technology continuously learns and evolves, to involve humans only when needed. For more information, please visit www.hyperscience.com.

Job Description
At Hyperscience we’re a world class data-driven marketing organization that believes in having real business impact. The Senior Field Marketing Manager, Asia Pacific (APAC)is someone who is both creative and analytical, with a desire to build a strategy from the ground up. Not afraid to roll up their sleeves when necessary, they’re a team player with proven success collaborating with enterprise sales and cross functional marketing teams. 

As a Senior Field Marketer you’ll strategize, plan, coordinate, execute and measure integrated marketing campaigns that support sales objectives and deliver measurable pipeline and revenue growth. Reporting to, and working closely with, the VP Marketing, you’ll have a unique opportunity to gain autonomy and hone your craft here at Hyperscience. 

Supporting the regional book of business, the ideal candidate is a creative thinker and strong communicator who is adept at content creation, messaging and tailoring marketing campaigns to reach and appeal to specific personas and audience segments.

Responsibilities

  • Work closely with the Regional General Manager to define goals, objectives and specific implementation plans to support building brand awareness, as well as pipeline creation and acceleration, depending on the needs within a given territory.
  • Determine fiscal requirements and prepare a budget for field and channel activities. 
  • Identify, recommend and implement field and channel activities in specific territories within the APAC region, in line with the regional marketing plan.
  • Evaluate and manage vendors and contractors
  • Source venues, speakers, consultants, supporting technology and other services, as required.
  • Coordinate and carry out projects deliverables on schedule and to budget. 
  • Run targeted regional marketing programs and campaigns, using multiple channels, including events (both offline and online), webinars, email campaigns, content syndication and telemarketing.
  • Manage 1:1 ABM programs.
  • Be the main point of contact in the region for all marketing-related queries.
  • Oversee the process of asset localisation.
  • Bridge global initiatives with regional demands by aligning strategic objectives with local marketing programs across priority market segments and marketing channels.
  • Collaborate with the central marketing team to execute a quality activity or program. This can include assisting in rolling out global demand generation campaigns, coordinating development of materials, and more.
  • Write tailored and engaging copy to support marketing programs.
  • Brief and prepare event speakers.
  • Help to foster Sales and Marketing alignment through regular updates and reviews. 
  • Track and measure marketing effectiveness and ROI.

Requirements

  • 7 years B2B experience in Field Marketing within a Software or SaaS environment (Experience of automation or ML a plus)
  • Solid channel marketing experience
  • Bachelor’s Degree or equivalent 
  • Fluent English speaker
  • Proven success working within or with a high-growth Marketing organisation.
  • Comfortable collaborating and communicating with Sales/Marketing leadership, Account Executives and Sales Development (SDRs).
  • Track record of working in a fast-paced, and results-oriented environment.
  • Ability to balance big picture strategy along with tactical, detailed execution. 
  • Organized by nature, with the ability to prioritize and multitask under tight deadlines.
  • Strong verbal and written communication skills.
  • Experience with CRM (ideally Salesforce) and Marketing Automation tools (ideally Marketo).
  • Experience planning and executing marketing campaigns, in particular events (both in-person and online), webinars, email campaigns, content syndication and telemarketing.
  • Experience delivering ABM programs.
  • Ability to travel to events as necessary. 
Benefits & Perks:
- Top notch healthcare for you and your family
- 30 days of paid leave annually to help nurture work-life symbiosis
- Stock options
- Paid gym membership
- 6 month parental leave (or double salary to pay for your partner's unpaid leave)
- Free travel for any person accompanying a breastfeeding mother and her baby on a business trip
- A dependent care and education stipend
- Budget to attend conferences, train, and further your education
- Relocation assistance

We are an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities and perspectives. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

About HyperScience

Our Mission is to automate low-, medium-, and high-skill office work in order to help our customers do their jobs better, faster, and cheaper. Our Approach is to build products that are drop-in replacements for existing manual business processes. There are no lengthy integration periods and no steep learning curves. Customers do not need to change anything about how they operate, or understand anything about artificial intelligence in order to benefit from our suite of work automation products.

HyperScience

Want to learn more about HyperScience? Visit HyperScience's website.