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Digital Marketing Associate, User Acquisition (Web)

Ibotta, Denver, CO

Life Rewarded


Are you passionate about performance marketing and want to join an industry-leading team? The Digital Marketing Associate - User Acquisition will play a crucial role in Ibotta’s media buying efforts in order to acquire high-quality users within one of the most competitive spaces in the industry. The ideal candidate must be organized, self-motivated, and analytically driven while capable of managing multiple projects and partners.

What you will be doing:

  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & Advocate for Savers.
  • Develop and measure the performance of mobile user acquisition campaigns across various advertising platforms including Facebook, Instagram, Pinterest, Google, Apple Search, and other programmatic ad networks. 
  • Monitor, optimize, and report campaign performance on an on-going basis to ensure we’re hitting our target KPIs.
  • Provide data driven recommendations to improve campaign performance, strategy and increased conversions.
  • Actively test audiences, creative, copy, and media types and report findings along with recommending strategic next steps.
  • Collaborate on creative concepts with members of the greater marketing team and manage creative projects.
  • Work closely with members of the Growth Marketing Team to coordinate on-boarding  campaigns and test new on-boarding experiences and landing pages.
  • Assist in Search Engine Optimization, including coordinating with agencies and internal stakeholders, optimizing content, and testing. 
  • Stay informed on industry and competitor insights, and relatable changes within the mobile, browser extension, paid media, and social ecosystems.
  • Take ownership of other ad-hoc requests, channels, and projects as we expand and test new ways of acquiring users.

What we are looking for:

  • Bachelor’s degree with a focus in marketing, advertising, economics or related field.
  • 1-3+ years of experience managing performance-based marketing campaigns.
  • Knowledge of social media platforms and current social advertising landscape.
  • Experience running marketing campaigns across various different social media platforms.
  • Strong analytical expertise, written and verbal communication skills, and attention to detail.

Nice to have: 

  • Advanced Excel skills.
  • Experience running user acquisition app-install campaigns and web campaigns. 
  • Understanding of mobile attribution models and use of attribution software
  • Background in Google Analytics
  • Experience running display advertising campaigns

About Us:

Built in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping app that gives users cash back on groceries and more. Through our partnerships with brands and retailers like Procter & Gamble, Kraft Heinz, Kellogg, Amazon, Walmart, Target and Uber, we’ve delivered over $800 million in cumulative cash rewards to our Savers. Guided by our values and our mission to make every purchase rewarding, we come to work energized by the business problems we get to solve, the technology we get to build, and the people we get to innovate (and have fun) with. Ibotta made Inc.’s 2020 list of the 5000 fastest-growing private companies in the U.S. for the third consecutive year. In 2019, we became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, 401k match, profit sharing and equity.
  • Base compensation range: $48,000-$58,000.
  • Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
  • Applicants must be currently authorized to work in the United States on a full-time basis.

About Ibotta

About Ibotta As the largest consumer technology company headquartered in Denver, CO, Ibotta ("I bought a...") is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile, and has paid out more than $200 million in cash back to its users. Launched in 2012, Ibotta has nearly 22 million downloads, and is one of the most frequently used shopping apps in the United States. Smart shopping starts with Ibotta.

Want to learn more about Ibotta? Visit Ibotta's website.