Marketing Manager, Partnerships

Indiegogo, San Francisco

International crowdfunding website

Indiegogo is the place to discover clever and unique innovations in tech and design before they go mainstream, including hundreds of products shipping right away. With thousands of projects launching every week, there’s ingenious tech, creative design, and much more around every corner.

Our customers are passionate about funding passionate people and so are we! We are a team of committed, results-driven team players who are lucky enough to be able to call “helping people achieve their dreams” our everyday jobs. When people unite around a common goal, anything is possible.

The Marketing Manager, Partnerships will be responsible for driving the strategy and execution for Indiegogo’s strategic partnerships.  This is a high visibility role in a quickly growing business.

Primary responsibilities will include collaborating with the Business Development team to drive marketing strategy and execution to achieve business development and growth goals for partnerships.  This is a B2B marketing role that will include, but is not limited to, digital marketing, experiential marketing, content marketing, event marketing, and email marketing programs. 

Ability to determine marketing objectives, execute marketing programs on time and within budget, and manage cross-functional stakeholders effectively will determine success in the role.  Clear understanding of internal and client motivations/goals is critical. This position reports to the Sr. Marketing Manager - Partnerships.

You will:

  • Manage implementation of partner marketing plans including content design/creation, execution, and analytics for email marketing/newsletters, social media promotion, events/webinar
  • Provide secondary support to Sr. Marketing Manager across all ESP Partnerships
  • Plan and manage ESP marketing activities within budgetary guidelines and deadlines.
  • Support partner events and manage partner marketing communications.
  • Develop partner marketing tools and ensure that partner programs meet marketing objectives.
  • Evaluate and reporting all results related to partner marketing activities, including regularly reporting on business results and making recommendations based on data and findings. 
  • Create or review all content related to the program (emails, blog posts, landing page, etc), identifying opportunities for improvement and maintaining program consistency. 
  • Drive creation of all content, including education, onboarding, webinars, and events with a focus on driving program opt-in.  
  • Collaborate with product team to ensure on-brand, meaningful integration of the customer offering into the product experience. 
  • Develop marketing materials such as proposal decks, campaign summaries, and sales collateral 
  • Collaborate with internal stakeholders on partner marketing plans to achieve goals

About you:

  • Bachelor’s degree in a related field
  • 5+ years of experience in marketing
  • Excellent writing and communication skills
  • Experience with implementing marketing programs and managing goals across multiple clients.  
  • Excellent project manager, with the ability to manage multiple projects at once and engage stakeholders at multiple levels of the organization.
  • Basic understanding of all marketing disciplines (social, content, email marketing, analytics, etc.) in order to make recommendations in program strategies 
  • Experience with partner marketing, specifically with large enterprise organizations 
  • Ability to act quickly and embrace quick turnarounds to capitalize on new business opportunities
  • Highly motivated, entrepreneurial mindset that thrives in a dynamic environment
  • Experience working closely with cross-functional team, navigating organizational priorities and team calendars to effectively execute against plan. 
  • Detail oriented and proactive in anticipating project or team needs.
  • Proficiency in brand positioning, with experience developing processes and guidelines to ensure messaging is consistent across channels and teams.  
  • Competent with marketing analytics, and able to interpret data to find actionable insights that inform tactics.
  • Committed to a customer service mindset, seeking opportunities to surprise and delight customers across Indiegogo touchpoints.
What’s in it for you:
Our customers are passionate about funding passionate people and so are we! We are a team of committed, results-driven team players who are lucky enough to be able to call “helping people achieve their dreams” our everyday jobs. When people unite around a common goal anything is possible. 
We offer:
●      Competitive salaries with equity
●      Comprehensive medical, vision, and dental for you and yours
●      Dog friendly office
●      Quarterly all hands meetings with fun events
●      A supportive, open environment that embraces and cultivates fearlessness, authenticity, and collaboration
We have offices in San Francisco and New York, and as well as support on the ground in multiple international locations.

Join us and change the world one idea at a time.

Please apply with your resume and a cover letter.
Indiegogo is an equal opportunity employer and complies with the San Francisco FCO.

About Indiegogo

Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people around the world to fund what matters to them.

Want to learn more about Indiegogo? Visit https://www.indiegogo.com/