Global Campaign Strategist, APAC (Location Flexible)

Indiegogo, San Francisco

International crowdfunding website

Duration: Full-Time


The role’s primary focus is to help APAC-based campaigns launch successfully on Indiegogo. 

In this role, you will wear many hats and be exposed to the whole campaign lifecycle from product prototype to successful market launch. You'll help clients overcome cultural and language marketing challenges - adapt their product positioning for a U.S. audience, build multi-channel marketing and advertising strategies, advise on campaign design and copywriting, and champion them through their crowdfunding journey. Throughout the product launch journey, you will work alongside our regional teams and clients to educate them on the launch process, be Indiegogo’s advocate, and drive product launch success on the platform.

The ideal candidate has a deep understanding of the APAC region (primarily in Greater China and Japan with growth potential into other markets such as South Korea and Southeast Asia), is highly experienced in digital marketing, data analysis, and problem-solving. With stellar project management and time management skills, this person should also have prior exposure to consumer hardware in order to identify problems and provide solutions for our clients.

This position sits within our Campaign Strategy team.

Indiegogo is the place to discover clever and unique innovations in tech and design before they go mainstream, including hundreds of products shipping right away. With thousands of projects launching every week, there’s ingenious tech, creative design, and much more around every corner.
Our customers are passionate about funding passionate people and so are we! We are a team of committed, results-driven team players who are lucky enough to be able to call “helping people achieve their dreams” our everyday jobs. When people unite around a common goal, anything is possible.


  • Support global companies launching products on Indiegogo by providing data-driven launch consultation and coordination on their product go-to-market launch strategies like digital advertising and creative production
  • Help clients meet and exceed their funding goals by providing data-driven optimizations and Indiegogo exclusive insights.
  • Work closely with local teams in various regions to support, improve and elevate cross-border operations and productivity.
  • Serve as a thought leader in crowdfunding, championing new strategies and tactics to elevate client success on the platform
  • Support educational content creation for the internal team as well as the entrepreneurial and crowdfunding community at large.
  • Liaise with internal teams, including sales, communications, marketing, engineering teams, and partners to collaborate on cross-functional projects to make Indiegogo the ultimate go-to crowdfunding platform.


  • Fluency in English and interest in business within the APAC-region 
  • Aptitude for working effectively with cross-functional teams, across multiple office locations in different time zones
  • Strong understanding of all online marketing channels (including paid social, paid search, affiliate/influencer, email and SMS)
  • Experience with the process of using data to inform marketing decisions
  • Thorough understanding of digital marketing elements, tactics and analytical tools
  • Proven experience in delivering client-focused solutions based on customer needs
  • Proven ability to manage multiple projects at a time while paying strict attention to detail
  • Ability to build strong, trust-based relationships with clients and prospects, and educate them on U.S. market and campaign strategies
  • Self-starter with an entrepreneurial spirit and ability to thrive in a dynamic, fast-paced startup environment 
  • Superior written and verbal communication skills
  • A proactive teammate who is willing to initiate new projects and make them their own 
  • Technical orientation and the ability to quickly learn and utilize new technology 
  • Experience and demonstrated ability to prioritize and multitask in a deadline-driven, high-pressure environment 
  • Passion for making a positive impact on the world while fostering a fun, open and collaborative work environment 
  • Ability to work independently and effectively in a remote work environment


  • Fluency in an APAC language (Mandarin Chinese strongly preferred)
  • Innately curious and strives for continuous learning
  • Understanding of global shipping and fulfillment 
  • Marketing agency or digital ad buy experience
  • Crowdfunding campaign management experience 
  • Product marketing, email marketing, and/or creative services (copywriting, photography, videography, front-end design, editing) experience
REMOTE WORK: This role is open to remote U.S residents. We are currently accepting applications from all parts of the US however International applicants are not currently accepted for the HQ team. Please note that all qualified candidates should have U.S sponsorship or residency to work in the U.S.

Indiegogo is an equal opportunity employer and complies with the San Francisco FCO.

Indiegogo is committed to respecting your privacy as a job applicant.  Please visit our Job Applicant Privacy Statement in our Privacy Portal for more information on your privacy rights and how Indiegogo processes your personal information.  

For this role our target annual base salary range is $60K- $85K. Final salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. 

This position comes with: 
- Medical, dental & vision coverage
- Life & disability insurance
- Pet insurance
- Tax-advantaged health accounts 
- 401k (Traditional & Roth)
- Mental health & fertility services 
- 20+ days of paid time off annually + holidays 
- Paid Parental Leave 
- And more!

About Indiegogo

Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people around the world to fund what matters to them.

Want to learn more about Indiegogo? Visit Indiegogo's website.