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Digital Marketing Specialist

Insider, Istanbul, Turkey

The First Integrated Growth Management Platform


Meet Insider, the first integrated Growth Management Platform (GMP).

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.


We are looking for a Digital Marketing Specialist to work in our Istanbul office!

Responsibilities

  • Develop and maintain our digital user acquisition efforts including paid search, paid social, video, display and retargeting campaigns
  • Optimize traffic to deliver quality and quantity of leads, including working together with other channels such as organic, affiliate and content marketing
  • Design and build successful and scalable digital campaigns across all regions in liaison with our content marketing team
  • Design creative growth strategies and campaign ideas to further establish thought leadership, increase brand awareness, and generate incoming leads
  • Drive continuous A/B testing primarily for emails and landing pages to continuously improve channel performance
  • Extensively use Google Analytics to drive efficiencies in performance
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Manage social media accounts on a daily basis

Requirements

  • Strong interest in Digital MarketingStrong academic background; degree from a recognized academic institution
  • Highly analytical and data-driven mindset
  • Ability to think strategically to target different personas with the right messaging
  • Ability to meet deadlinesSelf-motivated
  • A marketing technologist with demonstrated passion for data;
  • Super energetic positive attitude, strong sense of humor and a hearty appetite for growth
  • A great team player

Did someone say perks? Yup.

  • Plenty of opportunities to create your own playground and grow such as training, self-development sessions, culture presentations & much more
  • Great food & you even get your 3pm healthy snacks delivered to your desk everyday :)
  • Stock option program
  •  Lots - and we mean lots - of coffee machines
  • Yoga, dancing and fitness classes
  • Great energy, caring team
Insider is a technology company with offices in London, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Ankara and Kuala Lumpur. Insider was listed as one of Europe’s 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 400 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Samsung, Puma, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon and CNN.

Insider is a value-driven company and we provide equal opportunity in a  zero-discrimination workplace. Insider not just welcomes but also embraces diversity. Therefore, all qualified candidates will be considered without regards to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship or marital status. Lastly, Insider will provide all necessary arrangements for eligible individuals with disabilities.



About Insider

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.

Insider

Want to learn more about Insider? Visit Insider's website.