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Marketing Operations Specialist

Insider, Istanbul, Turkey

The First Integrated Growth Management Platform

Duration: Full-Time


Insider is a B2B SaaS company with a unique approach to multichannel experience orchestration. Recently, Insider announced its $32 Million Series C funding round by Sequoia. Insider was named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews, 19 quarters in a row. Insider was also named as the #1 Leader in the Forrester Wave for Cross-Channel Campaign Management (CCCM) with the highest overall score among all vendors, with a 5/5 rating in numerous criteria. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 800 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, MediaMarkt, Nissan, Marks & Spencer, Santander, Allianz, BBVA, Dominos, Avon, and CNN.

First things first: What is this role about?
 
We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behavior with AI and individualize experiences.
 
We are expanding our Marketing nation across 25 countries and currently, we are looking for a new team member as a Marketing Operations Specialist. If you are a self-starter who has a passion fordata, technology and analytics and if you are up for the challenge of your lifetime, we are looking for you. Read on if you want to discover how it feels to become one of us.
 
You’re probably expecting an eye-catching, mesmerizing job description that will sweep you off your feet, flavored with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else. So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Marketing Operations Specialist, and this is what they told us.

Marketing Technology

Take ownership of HubSpot and marketing automation processes including lead uploads, building workflows, lead scoring and maintaining our Marketing dashboards, databases, processes & workflows.

Marketing Operations

Ensure that marketing automation processes are optimized and used appropriately by the global marketing team
Support campaign creation and execution by managing email, landing page, form, and digital ad templates to equip the team with efficient tools 
Create training and tutorials for the global marketing team to create operational excellence across all territories

Sales & Marketing Cooperation

Work closely with Sales Operations teams to deploy lead flow management processes and optimize lead volume and conversion rates.

Reporting

Create reports and dashboards to track MQLs, SQLs, SQOs, Marketing-Sourced Opportunities, $ Pipeline to Goal etc.
Identify trends and opportunities to make recommendations

What we expect from you

  • Our ideal Marketing Operations king/queen is genuinely curious about new technologies and marketing trends, and has a strong interest in digital or marketing & sales operations in the B2B SaaS world. We are looking for someone who’s willing to support us in building a state-of-the-art Marketing & Sales Operations function. As the Marketing Operations Specialist you will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.
  • 2+ years of experience in working in marketing operations or related field
  • Strong analytical mind
  • Strong desire to learn about CRM and marketing automation systems
  • Self-motivated and extremely resourceful in driving projects forward
  • The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
  • Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
  • Genuine curiosity around emerging technologies and marketing trends

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

  • Mens sana in corpore sano! You’ll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy!
  • We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
  • You’ll have access to Udemy’s business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
  • You’ll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring!
  • We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headsets cocoon whenever you want.
  • You’ll have a chance to work in an international, diverse, and inclusive environment
  • You’ll be part of an industry that’s shaping the future of customer experiences. Still not sure? Just ask Google.
  • You’ll be part of one of the most caring communities out there.
Insider is an integrated Growth Management Platform for digital marketers, but we’re also known as data-geeks, trailblazers, or entrepreneurs. Our mission is to help marketers and brands across the globe deliver hyper-personalized customer experiences in multiple online channels. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Here’s a little list with some cool things about us:

We’ve been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 18 quarters in a row.

Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.

We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US.

We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN. 

We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur. 

Is this position made for you?

So let’s talk! We’re curious bugs and can’t wait to get to know you.


We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, Stack Overflow, and Medium!

About Insider

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.

Insider

Want to learn more about Insider? Visit Insider's website.