Paid Social Marketing Analyst

Instacart, San Fransisco, CA

Groceries and home essentials delivered from local stores in 1 hour



Our digital marketing team is highly analytical, moves fast, and is focused on one thing: getting more people to shop for groceries using Instacart. We’re looking for a talented digital marketer to join us. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!


  • Drive user acquisition through Facebook, Instagram, Pinterest, Twitter and Snapchat
  • Work with Creative team to develop innovative and high-performing assets across all devices and formats
  • Experience establishing and managing creative testing pipelines for paid marketing campaigns
  • Partner with internal Analytics team to conduct marketing experiments and AB tests on an ongoing basis
  • Set-up, optimize and scale multi million dollar Paid Social campaigns
  • Work with our Paid Social agency to transition campaigns in-house
  • Identify opportunities for campaign optimization - audience targeting, bidding, ad copies and landing pages - and implement a test plan
  • Develop a channel strategy to meet both short term and long term acquisition goals
  • Provide data-driven recommendations to scale acquisitions, efficiently
  • Track, report and present campaign performance with internal stakeholders


  • 3-5 years managing Paid Social campaigns in-house, across major social networks
  • Track record iterating creatives towards a stated goal (purchases, activations, )
  • Excellent quantitative and data analysis skills
  • Expert in scaling Paid Search campaigns while maximizing profits
  • Thorough understanding of acquisition marketing and latest Paid Social trends
  • Ability to build strong relationships with Facebook, Pinterest, Twitter and Snapchat account teams
  • Comfortable in a fast-paced and dynamic environment
  • Bachelor’s degree or equivalent
  • Bonus: experience in the on-demand economy


About Instacart

You can choose from a variety of local stores including Whole Foods, Safeway, Costco, Mariano's and many more, as well as being able to mix items from multiple stores into one order. Every day, we solve incredibly hard problems to create an experience for our customers that is nothing short of magical. 

Want to learn more about Instacart? Visit Instacart's website.