Paid Social Marketing Analyst at Instacart

Paid Social Marketing Analyst

Instacart, San Fransisco, CA

Groceries and home essentials delivered from local stores in 1 hour

OVERVIEW

Our digital marketing team is highly analytical, moves fast, and is focused on one thing: getting more people to shop for groceries using Instacart. We’re looking for a talented digital marketer to join us. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!

ABOUT THE JOB

Drive user acquisition through Facebook, Instagram, Pinterest, Twitter and Snapchat
Work with Creative team to develop innovative and high-performing assets across all devices and formats
Experience establishing and managing creative testing pipelines for paid marketing campaigns
Partner with internal Analytics team to conduct marketing experiments and AB tests on an ongoing basis
Set-up, optimize and scale multi million dollar Paid Social campaigns
Work with our Paid Social agency to transition campaigns in-house
Identify opportunities for campaign optimization - audience targeting, bidding, ad copies and landing pages - and implement a test plan
Develop a channel strategy to meet both short term and long term acquisition goals
Provide data-driven recommendations to scale acquisitions, efficiently
Track, report and present campaign performance with internal stakeholders

ABOUT YOU

3-5 years managing Paid Social campaigns in-house, across major social networks
Track record iterating creatives towards a stated goal (purchases, activations, )
Excellent quantitative and data analysis skills
Expert in scaling Paid Search campaigns while maximizing profits
Thorough understanding of acquisition marketing and latest Paid Social trends
Ability to build strong relationships with Facebook, Pinterest, Twitter and Snapchat account teams
Comfortable in a fast-paced and dynamic environment
Bachelor’s degree or equivalent
Bonus: experience in the on-demand economy

About Instacart

You can choose from a variety of local stores including Whole Foods, Safeway, Costco, Mariano's and many more, as well as being able to mix items from multiple stores into one order. Every day, we solve incredibly hard problems to create an experience for our customers that is nothing short of magical.