Engineering Manager, Shopper Activation

Instacart, San Francisco, CA - Remote

Groceries and home essentials delivered from local stores in 1 hour

We're transforming the grocery industry

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, we’ve been working towards creating a world where everyone has access to the food they love and more time to enjoy it together. 

Groceries delivered to your door in as little as an hour. It seems simple, right? Well, it’s more complex than that. From re-routing deliveries during snowstorms, to connecting customers with coupons and deals for their favorite brands, to updating over half a billion grocery data lines every night...our efforts bring Instacart closer to being the operating system for the grocery industry.

Solving these problems is what helps our customers get back time in their day, so they can do more of what they love.

Introducing Our Hybrid Working Model

As the future of work evolves, so do we. We have a hybrid model where our roles are open to in-office, flex, or remote work.  Learn more about our flexible approach to where we work.




The mission of the Shopper Activation team is to acquire, onboard, and retain new shoppers onto our platform. In this position, you’ll partner closely with senior leaders across a multitude of disciplines to drive our shopper acquisition strategy and roadmap. With over a million shoppers hired, the Shopper Activation team plays a key role in supporting the accelerated growth of our business.

As an Engineering Manager, you’ll lead the team to build out delightful product experiences on Mobile and Backend to help people take their first steps to becoming an Instacart shopper. The team is directly responsible for the entire new shopper journey including:

  • Optimizing the shopper on-boarding funnel by managing different growth levers to balance cost and efficiency
  • Building and growing new strategic partnerships with different vendors
  • Creating early lifecycle experiences and incentives to improve early shopper retention
  • Navigating complex labor and policy challenges for shoppers
  • Designing platform application systems to enable shopper trainings, certifications, and communication services


  • You will manage a full-stack engineering team and manage the development of features and infrastructure
  • You will help prioritize work for your team, making difficult tradeoffs on design based on business constraints, ensuring on-time deliverables and high-quality software
  • You will provide hands-on technical management, guidance, and support including system/design/code review, and ultimately be responsible for the health of the systems your team builds
  • You will participate in interviewing, hiring decisions, on-boarding, and mentoring of new engineers with the goal of quickly making them productive members of your team
  • You will develop a team culture of ownership that reinforces the core values of Instacart!


  • Bachelor’s degree in Computer Science, Computer Engineering, Electrical Engineering or equivalent work experience
  • 4+ years of experience managing a team of software engineers
  • The ability to balance business needs, a sense of urgency, and shipping high quality and pragmatic solutions
  • Knowledge of industry best practices for building large scale and highly reliable consumer applications
  • Strong analytical skills and a sense of ownership 
  • Good understanding of what architectural or tooling improvements are needed on different platforms (BE, iOS, Android)


About Instacart

You can choose from a variety of local stores including Whole Foods, Safeway, Costco, Mariano's and many more, as well as being able to mix items from multiple stores into one order. Every day, we solve incredibly hard problems to create an experience for our customers that is nothing short of magical. 

Want to learn more about Instacart? Visit Instacart's website.