Senior Manager, CRM & Lifecycle Marketing

Justworks, New York, NY

Payroll Services. Benefits. Compliance.

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is looking for an entrepreneurial and results-oriented B2B marketing leader to join the team and help us accelerate engagement, conversion and growth through high impact lifecycle marketing programs. You are more than a little obsessed with prospect and customer journeys and love to use data and insights to create personalized experiences for target segments that drive desired actions. You have experience building a lifecycle marketing team and know how to inspire and motivate others to achieve their best work, but you are just as comfortable tackling work streams independently. 

As the Senior Manager, Lifecycle Marketing, you will report to the VP, Marketing and be responsible for driving customer acquisition, referrals and engagement across the prospect and customer journey with a focus on email marketing. This is a highly cross-functional and collaborative role - you will partner with team members across Marketing, Product, Business Operations, Customer Success and Sales to nurture and convert leads, engage and grow our subscriber base, and drive evangelism through increased adoption of our referral program.

Your Success Profile

What You Will Work On

  • Reimagine the lifecycle marketing strategy at Justworks to drive business impact, and build and manage a team to help you execute on that vision. This is a hands-on role requiring a mix of facilitation and direct work.
  • Develop lifecycle marketing campaigns that deliver relevant, timely and impactful messaging and experiences across the prospect and customer journey to drive target actions, with a focus on acquisition, referrals and engagement. 
  • Define audience segments and craft targeted campaigns across triggered emails, nurture campaigns, promotional pushes, newsletters and re-engagement - owning the process from strategy and messaging through to execution, reporting and analysis.
  • Continuously identify and implement strategies to grow and nurture our prospect database, improve email KPIs, and actively manage our prospect list health via Pardot.
  • Methodically test and identify best performing content, creative and messages for target segments across different lifecycle stages, measure performance and uncover opportunities to improve ROI.
  • Build, execute and drive a roadmap for scaling our referral program through customer and community advocacy. 
  • Uncover key insights about our biggest evangelists to create experiences that truly delight and deliver.
  • Partner with team members across Marketing, Product and Customer Success to identify and implement referral promotion opportunities through internal and external channels.
  • Partner with Business Operations to level up our referral tracking and measurement to enable data-driven decision-making and to ensure email campaigns are properly tracked, leads are properly assigned and email automation strategies are properly managed.
  • Support ad-hoc marketing campaigns as the email expert to drive revenue generation, product adoption and brand awareness.
  • Build, lead and develop the email marketing team by handling general management responsibilities including providing feedback, holding regular 1-on-1s, conducting performance review and more. Hire world-class talent.
  • Perform other related duties as assigned.

How You Will Do Your Work

As a Senior Manager, CRM & Lifecycle Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

  • Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
  • Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
  • Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
  • Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
  • Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” 


  • 5years of experience developing and executing high performing lifecycle marketing programs with a strong focus on segmentation and personalization
  • 2 years experience managing a team, experience mentoring and developing junior team members a plus
  • Proven track record driving measurable business results through email marketing campaign strategy/development, messaging, segmentation, lifecycle optimization, deliverability and AB/multivariate testing
  • Demonstrated success building, managing and scaling a high performing referral program. Loyalty program experience a plus 
  • Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
  • Excellent communication, project management, organizational and time management skills
  • Entrepreneurial, with the ability to foster alignment, partnership and collaboration across teams
  • A creative problem-solver who loves to roll up their sleeves and get things done
  • Experience leading the development, testing and implementation of automated and event-triggered email programs
  • Strong point of view on direct marketing best practices, including contact strategies, designing A/B testing, customer segmentation and analytics
  • In-depth understanding of database marketing with ability to use data to build marketing plans and analyze a channel’s effectiveness
  • Experience in Google Analytics, Excel, SQL, Tableau and Adobe creative suite strongly preferred. Bonus points for Stensul knowledge
  • Hands-on experience with major email marketing automation software is required (Pardot, Salesforce Marketing Cloud or similar platform). Experience with referral marketing software a plus
  • Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPIs
  • B2B marketing experience required. Experience in tech, health, and/or targeting the SMB space preferred

#LI-Hybrid #LI-AG1

Please Note: We believe Justworks has a responsibility to support efforts to get as many people vaccinated as possible. We’re committed to safeguarding the well-being of our employees, their families and the broader community from the risks associated with COVID-19. Because this position requires onsite work, this position will require the successful candidate to show proof of vaccination against COVID-19.  As an equal opportunity employer, Justworks will provide reasonable accommodation to those individuals who are unable to be vaccinated in accordance with its obligations pursuant to applicable federal, state, provincial, and local law. 

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

About Justworks

Justworks is leveling the playing field with seamless payroll, great and affordable benefits, and comprehensive compliance coverage, all in one cutting-edge product designed for working fearlessly.

They are passionate about helping small businesses succeed, and this is reflected in everything they do. In fact, Justworks was founded to help entrepreneurs focus on what matters most: growing their businesses and creating better places for people to work.

Justworks employees enjoy a collaborative and welcoming environment, where transparency and openness are encouraged. Along with access to rich benefits, a prime NYC location, and no shortage of dogs at work, you'll learn from some of the brightest and influential thought leaders in the startup community.

If you want to grow in an entrepreneurial environment, build something meaningful and have fun while doing it, then Justworks may just be your place.

Want to learn more about Justworks? Visit Justworks's website.