Demand Generation Marketing Manager

Kurtosys, Cape Town, Claremont, South Africa

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About Kurtosys
Kurtosys empowers financial services firms to create powerful investor experiences and lasting customer relationships through efficient automation of key sales, marketing and customer service processes.
The company provides an end-to-end digital experience platform (DXP) that enables firms to create, manage, publish and optimize all their financial data, documents, websites and content in a secure, compliant environment.
As a result, it is trusted by the world’s leading investment brands to mitigate their risks and reduce their costs while providing the agility to ensure they are first to market.
Kurtosys solutions include secure websites and portals, interactive data tools and apps, automated sales presentations, marketing collateral and reporting and document libraries.  
Kurtosys infrastructure and technology is underpinned by global ISO-27001 certification in information security management, and Kurtosys teams have a deep understanding of working at scale with data, information design, industry regulations and compliance issues.
Founded in 2002, Kurtosys was funded from Silicon Valley investment and operates across three global offices, employing over 200 people. The company works with some of the world’s largest financial brands, including banks, wealth managers, mutual fund providers and alternative investments.

Our mission is to empower financial services firms to build highly productive, industry-compliant sales, marketing and client service departments.
Using our innovative digital experience platform and tools, our customers can accelerate these functions by automating critical business processes and create stand-out investor experiences that lead to lasting relationships with their customers. 
All while reducing risk with technology that ensures alignment with industry regulations and best practices.
As a partner in the pursuit of your success, we work tirelessly to understand your goals, helping you sell more, retain more clients and reduce cost and risk.
What You'll Be Doing

We are looking for a highly motivated, results-oriented Demand Generation Manager, to join our marketing team that builds the awareness and generates leads for our solutions.
You will drive marketing plans, operations planning and performance management with digital marketing tools (Salesforce, Pardot, Sales Loft, LinkedIn). You will work cross-functionally with individuals and teams in marketing and sales to support the development, execution and measurement of account-based, multi-channel campaigns that focus on generating high quality opportunities to meet sales pipeline and revenue goals. You will then monitor, analyze and evaluate campaign and pipeline performance and results and provide recommendations for optimizations to improve performance benchmarks.
You have a strong understanding of the B2B marketing and sales funnel, are passionate about operational efficiencies, and have deep experience with campaign operations. You are a team player, have a mindset to help and enable people around you. 
Develop and retain your customer base, by understanding client accounts and pain points, recommending best cross-sell and up-sell opportunities, and automating engagement with existing customers.

Partner across marketing and sales to assist in building and running pipeline generating campaigns (lead scoring, email nurtures, events, account-based marketing, webinars, etc.); execute, measure, and optimize multi-channel campaigns that drive the growth of the business.

Help operationalize marketing program processes to support the efficient development and standardized measurement of demand-gen campaigns; design, implement, and document campaign processes.

Leverage automation systems inclusive of ABM platforms (RollWorks), marketing automation (Pardot) and CRM (Salesforce) to manage email campaigns, generate and nurture leads, track and measure campaign performance, and drive insights for optimization opportunities and to improve performance benchmarks.

Ensure proper set-up of demand generation campaigns to allow for accurate digital and Web tracking and reporting. Increase web traffic through optimization, SEO and SEM campaigns.

Experience Required

  • 5 - 7 years of experience in demand generation, marketing operations and/or campaign management in a SaaS company.
  • Strong understanding of B2B marketing and an ability to translate business goals into operational requirements.
  • Deep experience and expertise with marketing automation, CRM (Pardot, Salesforce and RollWorks preferred), as well as Web analytics and reporting tools.
  • Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
  • Demonstrated analytical ability and quantitative skills; demonstrable ability to analyze campaign and pipeline metrics and effectiveness and optimize to improve performance.
  • Ability to take a logical and methodical approach to problem solving, while still being innovative and creative.

About Kurtosys

Kurtosys provides an industry class digital experience platform for financial services companies. Our platform enables financial institutions to orchestrate their data across websites, documents and portals to increase sales, marketing and client servicing efficiency. The Kurtosys SaaS platform offers a range of fund marketing and investor servicing solutions including investment management websites, fund data tools, automated fund factsheets, secure investor portals and document libraries. Our infrastructure and technology are underpinned by our global ISO-27001 certification in information security management; and we have a deep understanding of working with data, industry regulations and compliance issues. Founded in 2002, Kurtosys was funded from Silicon Valley investment and now operates across four global offices and employs over 150 talented people. We work with some of the world’s largest asset management brands that include banks, wealth managers, mutual fund providers and alternative investments.

Want to learn more about Kurtosys? Visit Kurtosys's website.