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Content Marketing Associate

Lalamove, Taipei

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Duration: Full-Time


Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology.  We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.  People talk about O2O, we live it. Onto our fourth year as a start-up, now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Philippines and Vietnam, our aspirations don’t stop there as our model has the ability to transform how goods moved in any city worldwide.

Currently, we are building a strong in-house data driven marketing team here in our Taipei to spearhead all our local marketing efforts. As we continue to expand our presence and capabilities across Taipei, raising awareness & boosting user acquisition via Online Advertising becomes more important than ever.  As a Digital Marketing Specialist, your key objective would be to drive User Acquisition growth for our Taipei market. You would be responsible for strategy, planning, actioning & delivery of Search, Social, Display & Youtube campaigns, ensuring that the performance meets Lalamove’s User and Driver Acquisition targets. You will have to work with multiple stakeholders to plan, implement & measure scalable optimisation strategies across multiple markets.  

As our Digital Marketing Specialist you will be owning all aspects of online advertising including (Paid Social, SEM, Programmatic).

Responsibilities

  • 用戶消費行為及用戶畫像分析追蹤,並暸解潛在用戶需求
  • 內容策略規劃,安排內容行事曆。設定短,中期目標
  • 根據節令及檔期需求,執行全渠道用戶溝通,包含官網,社群,部落格,EDM,In-App版位,簡訊,分析並持續優化
  • Blog策略,文章撰寫,並優化SEO和網站流量
  • 社群媒體維護,回覆用戶詢問,內容規劃和撰寫
  • 分析網站流量,尋找關鍵 Insight,提出 A | B 測試驗證假設以優化轉換率

Requirements

  • 行銷相關科系或相關工作經驗 (3年以上經驗)
  • 具有獨立挖掘數字,分析數據作為判斷依據
  • 自主學習能力,能夠發現問題並解決問題
  • 積極主動追蹤成效
  • 良好的溝通能力,團隊合作
  • 流利的英文書寫及溝通
  • 熟悉HubSpot和Ahrefs系統加分


About Lalamove

About Lalamove Lalamove began life as EasyVan in December 2013. Founded by Chow Shing-Yuk, EasyVan was originally about leveraging the sharing economy and satisfying a specific logistical need - van hiring. The name EasyVan was conceived out of the desire for something catchy and easy to remember. Shortly after in July 2014, EasyVan expanded to Singapore, Thailand, Taiwan and numerous cities in Southeast Asia. "Lalamove" became a more appropriate name as the fleet of vehicles evolved from just vans, to motorcycles and trucks of varying sizes. In fact, "Lalamove it" has become the term synonymous with getting things delivered quickly and reliably, the Lalamove way. The Lalamove logistics platform has revolutionised van hiring call centers of old to being a process so streamlined, customers and drivers receive a match with each other within 12 seconds. Local deliveries are fulfilled at a breakneck 55 minutes, door-to-door. For drivers, Lalamove significantly optimises their fleet and route, maximising their earning potential. Lalamove applications are developed by Huolala Global Investment Limited, and are available online, Apple Appstore and Google's Play store. Find out the latest about Lalamove as a company and stay up-to-date through our blog and press releases.

Want to learn more about Lalamove? Visit Lalamove's website.