City Marketing Lead - Los Angeles

Lyft, Los Angeles, CA

Lyft is your friend with a car, whenever you need one

Lyft is looking for a proven marketing leader to run all local marketing efforts in Los Angeles. In this role you will be responsible for planning, building and executing integrated marketing plans for your city as well as serve as a local expert. This role requires an all-around marketing athlete as you’ll have a broad range of responsibilities. These include anything from negotiating and executing major event partnerships to generating local consumer insights to creating a local driver acquisition strategy and everything in-between!

You should be a strategic thinker that’s just as comfortable rolling up your sleeves and getting your hands dirty as you are wading through and analyzing data. You need to be a self-starter that requires little direction as you will be part of a small, on-the ground team. An entrepreneurial mindset is crucial in this role--you will be testing, iterating and creating best practices at lightning speed in order to move the needle on your market. This role will also own on-the-ground marketing so candidates with partnership, events, and guerilla marketing experience are appreciated.


  • Achieve aggressive passenger acquisition, ride and awareness goals
  • Develop integrated marketing plans and strategy for your city
  • Spearhead all local events and partnership efforts
  • Generate local passenger, driver and market insights
  • Coordinate and lead efforts w/cross-functional business partners
  • Test, learn and evolve the practice of local marketing at Lyft, establish best practices and write playbooks to scale our efforts through grassroots campaigns, partnerships and local activations


  • 7+ years of marketing experience
  • Entrepreneurial/Self-Starter - you can build something out of nothing w/minimal oversight
  • Strategic thinker + strong execution skills
  • Analytical thinker--you are a data-driven problem solver
  • Cross-functional collaborator -- you’ll need to influence and collaborate from afar
  • Management experience a plus
  • Deep city knowledge and network
  • Passion for Lyft and changing the world
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/