Product Marketing Manager, Passenger

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Our mission is to to improve people’s lives through the world’s best transportation. Started as donation based ridesharing network in San Francisco, Lyft today provides rides to millions of people every week in more than 200 cities - saving them time and hassle in getting to their destination. We’re moving to a world where on-demand transportation is a viable alternative to driving yourself and we need a visionary, insights driven product marketer to get us there.


  • Lead product marketing for key product areas of the passenger experience (e.g. Brand Experiences, Passenger App, Shared Rides, Premium) responsible for gathering passenger insights, the overall go to market strategy and execution, and feature adoption
  • Drive cross functional initiatives including launches and marketing campaigns and be the key point of connection between the Product, Brand, Engagement, PR, Operations, and Local teams
  • Be the voice of the passenger by maintaining a deep understanding of evolving passenger transportation trends, use cases, and pain points by working closely with our consumer insights, UX/UI and analytics teams
  • Execute on creative and innovate ways to communicate the value of the product while being a creative partner and collaborate closely with the Brand team to ensure that the future of the product aligns with the brand vision


  • B.S. required; Masters preferred
  • 5+ years of experience, 3+ years of product marketing experience
  • Experience in running go to market strategy and campaigns
  • Experience in applying consumer research & insights to optimize product experience
  • Very strong written communication and project management skills
  • Analytical thinker and experience in data-driven marketing
  • Thrives in a fast-paced environment with a bias to action
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with both analytical and creative teams

Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/