Senior Manager, Consumer & Market Insights

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Lyft is growing the Consumer & Market Insights team because we believe true Passenger and Driver understanding is core to meaningful product innovation and high performing marketing programs across the company.  

This Research Leader will play a pivotal role in ushering Lyft through its next phase of growth by identifying white space opportunities, influencing brand and product strategy and bridging gaps between cross-functional teams to make a meaningful difference in the Customer Experience.


  • Enable a culture that is anchored in empathetic consumer understanding
  • Assess the company’s big questions, identify themes, and go solve by being a Strategic Thought Leader
  • Own the holistic Customer Journey and identify the biggest opportunities in the Passenger and Driver experience
  • Influence product and marketing strategy by uncovering what is most (and least) important to new, existing and loyal consumers
  • Lead white space strategy and expansion opportunities
  • Create story-led presentations with in-touch business recommendations


  • 8+ years of management experience in research and insights (client side experience required)
  • Ability to juggle and prioritize multiple projects at a time
  • Recognizes when to push back and understands highest priority projects
  • Expert in designing and executing qualitative in-market research immersions
  • Analytical problem-solver with strong quantitative background
  • Vendor management experience
  • Flexibility in a fast-paced, undefined environment
  • Gets jazzed by distilling insights from lots data
  • Team player (cross-functionally, managing up and leveling down)
  • Highly effective interpersonal style - ability to collaborate and influence
  • Excellent organizational and communication skills, both verbal and written
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

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