Uncubed

Head of Marketing Analytics

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one


Lyft spends millions of dollars every week across a number of online, offline, and brandmarketing channels. We’re looking for a senior leader to partner closely with marketingleadership to drive measurement, tactical decision-making, and overall strategy for our investments.

The marketing analytics team is a talented group responsible for uncovering channel insights, crafting experiments, and driving tactical investment decisions from our data – across the entire customer lifecycle. The team also leads the quantitative frameworks and models for macro budget allocations and channel mix strategy. Day to day, the team leads core reporting, BI, and measurement for all of Lyft’s marketing investments.

As Head of Marketing Analytics, you’ll be working with cross-functional business leaders in marketing, finance, operations, and product to ensure Lyft makes the best investments to grow our business. You’ll be responsible for setting the direction, priorities, and roadmap of the team. You’ll be recruiting elite analytics and data science talent to solve challenging problems in one of the most dynamic and fastest-growing industries in consumer technology.

Responsibilities:

  • Build and lead a team of high-performing analysts and data scientists
  • Partner with internal marketing, finance, and product leaders to make the best investments for the business
  • Partner with external analytics vendors and internal BI teams to ensure accurate measurement of the entire user lifecycle (acquisition, engagement, dedication)
  • Represent the analytics team in key meetings and business reviews with our executive team and founders
  • Drive analytical rigor, operational efficiency across all of our online, offline, and branding marketing strategies
  • Design, run, and analyze robust experiments to measure incrementally, identify causal relationships, and drive growth across our channels
  • Own and improve the overall analytic framework for marketing investments at Lyft
  • Lead the development of multi-touch attribution and lifetime value modeling for our passengers and drivers

EXPERIENCE AND SKILLS:

  • 10+ years of marketing analytics experience or equivalent; 5+ years of experience managing and building large analytics / data science teams
  • B.S. in economics, applied math, statistics or other quantitative field; M.S. or PhD preferred
  • Deep expertise with online marketing practices and tactics, including SEM, SEO, display, email, social
  • Experience building and deploying multi-touch attribution (MTA) and LTV models
  • Expertise in experiment design and causal inference
  • Skilled at running cross-functional relationships and communicating with leadership across multiple organizations and regionally-based teams
  • Experience with brand and offline marketing analytics preferred
  • Ability to work in a dynamic, challenging environment where decisions you make will have a large impact

About You:

  • Driven self-starter who will climb over obstacles and find ways to get the job done
  • Strategic problem solver who simplifies problems to their core elements and finds creative solutions
  • Strong analyst who is attentive to detail and sets a high bar for the teamInspiring leader with a results-focused attitude

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/