Uncubed

Senior Growth Engagement Manager

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one


Engagement at Lyft is a data-driven and growth-focused function bringing marketing, analytics, user insight and experimentation together to develop and optimize the lifecycle strategy for passengers and drivers. Embedded within a cross-functional Growth Team, the Engagement Team works closely with product, engineering, data science and design to develop programs focused on improving activation, retention and loyalty.

We're looking for an experienced senior growth expert to supercharge our efforts to activate and retain new and existing users. The ideal candidate is equal parts growth marketer, analyst, and business strategist who starts from the customer and works back into programs and experiments to address their specific needs. We're looking for someone who gets out of bed every day thinking about new ways to grow the business, and who works in exponents vs. increments.

RESPONSIBILITIES:

  • Define and execute a strategy to get people hooked on Lyft, leveraging growth psychology and best practices
  • Design and develop growth programs to improve activation, retention, loyalty and winback
  • Develop targeted email, push notification and in-app experiences to create new behaviors among passengers and drivers
  • Live in the data to uncover key business insights and opportunities for engagement
  • Work cross-functionally with leaders on product, engineering and data science to unlock new, more sophisticated strategies for growth

EXPERIENCE AND SKILLS:

  • 5+ years in growth function at a high-growth company
  • Very strong in SQL, proven analytical background
  • Comfortable with HTML for email production, marketing automation tools (ExactTarget and/or Appboy a plus)
  • Demonstrated track record in growth experimentation and funnel optimization
  • Experience with email, push notifications, and/or in-app marketing, with a laser focus on conversion
  • Strong oral and written communication skills; extremely attentive to detail
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/