Head of Paid Social

Lyft, San Francisco, CA

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Lyft is looking for a Head of Paid Social to lead our Acquisition team. We’re looking for proven leaders who are highly technical and experienced building plans to solve complex problems using data to support their recommendations.

The ideal candidate is a seasoned performance marketer with deep experience with direct-response programs (Facebook, Instagram, Twitter, Snapchat, Video) and possesses deep channel optimization and experimentation experience. They will analyze a lot of data and build plans to then coordinate with analysts to implement strategies to grow our supply/demand marketing programs. They will partner closely with stakeholders within the organization including Product, Engineering, Data Science and Operations to create visibility and share key learnings.


  • Directly responsible for paid social channel performance and ensuring team is meeting and exceeding business goals
  • Develop channel strategies and plans that will achieve program goals
  • Build the creative strategy and creative testing for the program
  • Present channel strategies, plans and results to leadership teams
  • Build and manage a team and continue to develop them to achieve program goals
  • Coordinate with various internal teams to ensure alignment across the organization
  • Partner closely with growth analytics and product team to improve and help build out the Adtech stack


  • BA/BS degree in a quantitative discipline (Statistics, Business, Economics) a plus
  • 9+ years of online marketing and advertising, with an emphasis on paid social channels
  • 4+ year of direct experience managing and optimizing Facebook Ad campaigns
  • Experience managing $1M+ budgets across social channels
  • Experience in building and leading a team
  • Deep understanding and experience with attribution systems and methodologies
  • Deep understanding of the Facebook Ads platform, 3rd party tools and how the Facebook Ads auction works
  • Highly proficient in Excel (Pivot Tables, Advanced Formulas, Data Manipulation) and basic knowledge with SQL a plus
  • Deep experience communicating with technical team members including product and engineering
  • Strong negotiation and influence skills
  • Strong verbal and written skills
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

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