Uncubed

Technical Email Marketing Manager

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one


Lyft is looking for a Technical Email Marketing Manager to join our rapidly growing Growth Marketing team in our San Francisco HQ. We are seeking a stellar technical marketer who can engage drivers/passenger at the right time with the right message through intelligent segmentation, a true love of analytics and business intelligence, and a passion for finding scalable strategies to move the business forward.

This person will manage automated lifecycle programs focused on activating and retaining drivers/passengers for Lyft. They will own the process of how we design email experiments, measure and test our engagement marketing efforts, and will be responsible for pushing the envelope on personalization and targeting using the rich data at our fingertips. We're looking for a data-driven, growth-oriented mind who also geeks out on optimizing campaigns through multi-variate testing and strikes the Heisman each time activation rates increase an extra hundred basis points.

RESPONSIBILITIES

  • Work cross-functionally with our product, engineering, data science and brand teams to build robust, automated email and engagement campaigns using ExactTarget Journey Builder
  • Define and execute a strategy to get people hooked on Lyft, leveraging growth psychology and best practices
  • Design and develop growth programs to improve activation, retention, loyalty and winback
  • Develop scalable, automated engagement programs using ExactTarget / Appboy, leveraging email, push notifications and in-app messaging
  • Continuously analyze, scrutinize, and test hundreds of hypotheses to drive results including target segmentation and A/B creative testing
  • Own email and automation QA from design rendering to email functionality and lifecycle program functionality

EXPERIENCE AND SKILLS

  • 3+ years in growth function and working with marketing automation tools at a high-growth company
  • Strong experience with HTML for email production, marketing automation tools (ExactTarget and/or Appboy a plus)
  • Demonstrated track record in growth experimentation and funnel optimization
  • Experience with email, push notifications, and/or in-app marketing, with a laser focus on conversion
  • SQL/R/Javascript/Python experience a plus
  • Strong oral and written communication skills; extremely attentive to detail
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/